In the world of marketing, language is as important as it is powerful. It not only allows you to connect with your target audience but also spurs them to take action. And the language, in this case, is largely defined by the words you choose to use. So what options are there for you to explore? Well, let’s just delve straight into words that sell or words that can work great for your marketing strategy:
Understanding Marketing Power Words
Power words, in the marketing sphere, are basically words that trigger emotions in the brain of the consumer. Such words as WHAT, HOW and WHY can grab the attention of the reader, prompting them to take action. The words are mostly effective when used in the headlines because that’s most certainly the first line the reader will see.
You’ll also need to use Power Words sparingly in your marketing copy, in order to give them the much spark that they need within the content. Research has shown that using such words for business pages not only helps draw more readers but also increases sales significantly.
Tip: Always put yourself in the shoes of the reader and imagine how you would want them to feel. This will help you come up with the right power words to use in your marketing material.
Words About Saving
Almost every shopper out there is always figuring out how to get quality products and/or services at discounted or reasonably cheaper prices. So if you have genuine offers in store, the least you can do is use attention grabbing words to pull customers to your side.
Words such as Save, Cheap, Reduced, Lowest and Bonus can come in handy in that regard. You are also free to use other words like Win, Free and Discounted. They are attention grabbers too.
Guaranteeing Words
Anyone who wants to purchase a product or service would want to get something that will not only assure them of great usability/functionality and genuine value but also one that will last. It is such assurance that can prompt the reader to forgo the competitors’ product/service and come for yours.
Examples of guaranteeing words include, but not limited to, the following:
- Risk Free
- Dependable
- Lifetime
- Proven
- Delivers
- Safe
- Easy
Words with Urgency
These are marketing words that create a sense of urgency. They mostly encourage readers to act quickly and take advantage of the offers and deals in line before a certain deadline elapses. Examples of such words include Hurry, Quick, Limited, Act, Fast, Immediately, Rare, Now and more.
Words That Insist On Quality
In a market that’s filled with countless substandard products and/or low-quality services, it is almost inherent as a business to stand tall and let your quality products or brand be counted. And that’s where the power of words comes in.
Such words as the following can do great in endorsing your product/service to readers:
- Professional
- Exclusive
- Best
- Top
- Ultimate
- Improved
- Unique
How to Address the Target Audience
An effective marketing strategy comes down to how you address the readers. People would basically want to know what is in for them. So, when writing content, be sure to do it as if you are talking to an individual and not addressing a crowd. The word ‘YOU’ in this case can do the magic.
Conclusion
These are just the basics of getting your marketing right when the crafting content. And the principle here is quite simple. If you understand what readers and consumers are looking for, you’ll never miss the most appropriate words to use.
