You probably don’t need me to tell you that social media is the new strategy that has taken the marketing evolution by storm. In fact, all e-Commerce brands are now directing a major share of their investment to the digital niche. The HEALTHCARE INDUSTRY is even true, and if you want to gauge the social media impact on this sphere, here are some statistics, most mention-worthy.
According to Mediabistro, information available on social media impacts more than 40% of customers in their health regimen.
HEALTHCARE INDUSTRY professionals must deliver authentic and scholarly data on the website, which consumers can bank on. There is a gazillion of unreliable information that is plaguing the world wide interweb, and try to become the most valid and credible source of information for your potential readers.
According to Demi & Cooper Advertising and DC Interactive Group, at least 19% of smart devices have a health app installed in them.
If you are planning to rocket launch a similar app for your consumers, consider the popular health categories like diet, exercise, and obesity.
According to Mediabistro, at least 31% of medical and HEALTHCARE INDUSTRY experts rely on social media for professional networking.
The professional use of social media is whopping for its advantages and popularity. Linking with experts in varied niches could add gems of advantage to your future referral business.
According to the Demi & Cooper Advertising and DC Interactive Group, more than 40% of internet browsers make health and treatment decisions influenced by social media.
In fact, social media is now a gateway to assert your mind with an array of avenues. And its the client feedback and WOMs that could decide the lifespan of your professional practice. Always make room to house the clients’ positive and negative feedback.
According to Mashable, 56% WebMD, 31% Wikipedia, 29% health magazine portals, 17% Facebook, 15% YouTube, 13% blogs, 12% patient communities, 6% Twitter, and 27% others make the most accessed online platforms for resourceful health information.
Obviously, the quality of content will vary from one online resource to the others. As a reliable HEALTHCARE INDUSTRY, it’s vital to contain only the most trustworthy data sources.
According to Mashable, most of today’s parents rely on medical solutions online, where 22% are from Facebook and 20% from YouTube. The non-parents community’s search ratio of healthcare-related topics is 14% on Facebook and 12% on YouTube.
According to many, things are not the same anymore when you are a parent, and the HEALTHCARE INDUSTRY is no different in terms of these statistics. In fact, parents are now looking for a medical solutions online for their kids of all ages like never before.