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Categories
Contractor SEO

YELP SEO: How To Optimize Your Business Listing And Get Found On Yelp

To increase the chances that a prospect/client finds your local business, begin by optimizing your Yelp page listing. Here’s our guide to help you rank higher on Yelp:

Yelp is one of the most popular review sites out there. It works perfectly because it doesn’t seem like a search engine on the surface, and it looks like reviews; right manage it?

If you see ads on a page and a search function is available, it’s safe to say that the website has an algorithm. The ranking system isn’t just about which businesses have reviews; instead, they use this data as one factor in their overall determination of what pages should be higher ranked than others when someone searches from their browser or mobile device through Google (and Bing).

That’s why you need to be tactical in optimizing your Yelp listing!

Basics Of Yelp Optimization

As it turns out, there’s quite a bit we still don’t know about how Yelp’s search algorithm works. If you head to Google, type “How does Yelp Search Algorithm work?” The most recent answer you will get on the internet will be that of 2013.

What we know helps comes from trying and experimenting with various things within the Yelp platform.

However, There Are A Few Tips That We Know Are Crucial When It Comes To Yelp Search Ranking:

Fill Out All Your Details

Like Google, Yelp regularly comes with its updates and algorithms to offer its users a high-quality experience. Thus, the more information you fill out in your Yelp listing; thus, your listing will rank higher than those that are not fully optimized.

Sounds familiar yet? Just like Google, the reader’s experience matters!

Add Photos

As the cliché goes, a photo is worth a thousand words. Thus, Yelp seems to give more preference to web pages that have lots of photos. This includes both your uploaded images and other reviewers’ contributions- encourage everyone involved in this process!

Respond To All Reviews

As a local business owner, it is crucial to entice positive reviews so that more prospects/clients will be inclined to visit your page. But how do you get tons of good Yelp reviews?

Here are some tips to help you attract great reviews:

  • Request your satisfied clients to leave an honest review after every transaction
  • Make it easy for customers to review your local home service business
  • Showcase your Yelp star rating around the home service business

That said, negative reviews are part of running a local business; though they sting, you can use them to show your prospects/customers that you care.

One of the golden rules of being a home service contractor is that you should always respond to bad Yelp reviews. Another rule to help you succeed in your local business? The customer is always right. Thus, never argue with a client when responding to a review.

If you are new to Yelp, you must claim your local business. Understand more about how to create a Yelp page or claim your local business listing here.

Take Your Yelp Search Rankings to the Next Level

Once you have gotten the basic right and a few reviews here and there, go after your competitors and leave them begging for mercy!

Here are a few tips to help you become tactical in your Yelp SEO efforts:

Optimize For Keywords

Keyword research is an important part of any successful SEO strategy, and the same applies to Yelp. Just like with other search engines, you want to write helpful content to readers and not the search engine bots, implying no unnatural writing or keyword stuffing is allowed.

Thus, you need to take the content you publish on your page very seriously, especially your business description.

Since you don’t have as much information as when creating a blog post, ensure that you include as many details as possible that will help your business rank higher on Yelp.

Figure out a few key phrases you wish to show up when people search for your business, and ensure your content accurately depicts those search terms.

Also, consider Local Yelp SEO and use those phrases in your content.

Select Yelp Categories Carefully

One of the major blunders we see customers make is that they want to include as many categories as possible, believing that it would help them to solve a specific problem in the future.

This is sad news. Irrelevant categories can adversely impact your rankings. You are given an option to select three categories, but that doesn’t imply you have to choose all of them.

Improve Engagement And Earn Backlinks For Your Yelp Page

Like Google or Bing, getting quality backlinks to your page helps show the search engine algorithm that you are an authority in the industry.

While backlinks may not be as important to other search engines like Bing or Google, backlinks drive massive traffic to Yelp (which Yelp loves) since they show you are an authority. It’s that simple.

A few ways to get backlinks to your Yelp Page include:

  • Place a Linkable Yelp Badge on Your Website

If you want reviews, ensure that people know you have a Yelp page. This badge is a good way to prove legitimacy, so it is a must-have platform if you care about Yelp SEO.

  • Encourage Check-ins

Yelp provides check-ins to help people get rewards, remember where they have been, and still recommend their friends to use Yelp.

As a local business owner, you can encourage prospects/clients to visit your business and check in by providing special promotions. Allow them to check in and obtain the promotion, and everyone wins.

  • Add the Yelp Link to your Email Signature

This is another awesome way to remind people to review your business on Yelp.

  • Request for Reviews in a Drip Campaign

Asking for reviews is a great way to show your customers that you care about their experience and will go out of the way not just because it’s expected but also one it shows authenticity. I love to request people to check out our Yelp reviews during the initial stages of email interactions (proving that you are legit) and ask them to review your business after booking a service.

This doesn’t apply to all businesses, but it’s another way of getting your page in front of prospects/clients, hopefully resulting in a link or a traffic spike that looks perfect in the eyes of the Yelp algorithm.

Keep Your Yelp Listing Updated

This is something that most business owners always forget. After you are satisfied with the way your yelp listing looks, you need to stay on top of the changes to keep it properly updated.

This means you keep adding photos, responding to reviews, providing check-ins, and improving your content to rank higher on Yelp search rankings.

Yelp is not a set-it-and-forget platform, so you need to stay abreast with the changes and updates that the platform offers from time to time.

Summary

Yelp SEO for a home service business doesn’t have to be hard.

Optimizing your Yelp listing is one of the easiest search optimization tasks to handle; consider the Yelp page as low-hanging fruit and get your listing to the top!

If you are interested in learning more about how to optimize your Yelp listing, call us at +1 865-205-8822 or schedule a free strategy session online today.

Happy Optimizing!

 

Categories
Contractor Website Design

Home Service Contractor Web Design Concept Copy

High-Performance Contractor Website Design Gets Your Business More Sales, Exposure, And Wallet-out Clients Every Month On Autopilot. 

 

We will convert your website into a 24/7 lead-generating machine that seizes, nurtures them, and makes more sales effortlessly.

Get a functional, responsive website designed with the sole objective of converting browsers into paying clients.

Our high-performance websites are created by digital growth experts and direct response marketers, not mere ‘web designers’ who aim to make an online brochure. Our handcrafted websites focus more on user experience and data, converting browsers into loyal, paying clients.

Our contractor website design services will be ideal for your business if you want to: 

  • Triple or Double Your Online Sales (at 50% of the cost): You will get twice or thrice as many clients for the same marketing or advertising spend. (Halving the cost of getting a new customer).
  • Get a Boost in online conversions (so it will start to pay off instantly): That’s right, we focus on giving you a 30% improvement on your current website conversion rate.
  • 100% ‘Done for You’ Service: Our experts will handle everything on your behalf so you can focus on growing your business. This includes writing a unique direct response sales copy responsive website built with a fully customized design. 

·         And much more

 

The Potent Little Response-Boosting Hack No Website Designer Will Dare Reveal To You. 

In the modern digital landscape, your contractor website has become a 24/7 sales representative, and if appropriately designed, it can skyrocket the performance of ALL your marketing channels. That’s why it makes no sense to have your contractor website built by mere designers who only know how to make it look visually appealing. Instead, you should leave your website to digital growth coaches and direct response marketers, who understand what it takes to get your contractor website to make thousands or millions of dollars on autopilot.

 

But, if your contractor website design converts more browsers into paying clients, then any of your competitor website-you can spend more dollars on attracting organic traffic and marketing than them.

 

This helps your business gain more traffic and attention and acquire clients faster and cheaper than other service contractors, ultimately allowing you to steal a vast market share. At the same time, your rivals are left begging for mercy!

 

If you want a contractor website that will help your business to: 

 

  • Outspend other contractors 2 to 1 (while earning twice as profit)
  • Gain more online traffic than any other contractor in your niche (profitably)
  • Increase your market share while your competitors beg for mercy. 
  • Rank #1 on Google AdWords for competitive keywords and still make a good profit.

 

At Blackstorm Design + Marketing, we don’t just create contractor websites; any designer can do that!

We build sales and marketing tools to grow your contracting company online. 

With over ten years of experience launching successful contractor websites online, we understand what works and doesn’t.  

Then you should have a free strategy session with one of our digital Growth Coaches today.

Breaking News: Shocking Details Emerge About

Brand New, Little-known Way To Double Or Triple The Sales And Number Of Leads Your Landing Page Generates for FREE!

 

Without spending an extra dollar more on Facebook or Google Ads.

 

What you are about to learn will forever change how you advertise your contracting business on Google.

 

Dear home service contractor, 

 

Let me guess, are you searching for new ways to get more clients? 

 

And you are planning “if only I could drive more traffic to my contractor website.”

Okay, we feel you! 

 

But we have a different view.

 

Most contractors don’t have a problem driving traffic to their websites.

 

What they struggle with is how to convert that traffic into actual revenue. 

 

There’s no shortage of organic traffic online if these stats are anything to go by:

 

Over 40,000 search queries are done on Google every second, with 2.8 billion Facebook users.

 

Walk with me,

 

There’s more online traffic than your contractor’s website can handle.

 

Sufficient to melt your browsers and send your designers into a catatonic state of amazement.

 

So, what’s the major problem?

Why are so many contractors struggling to get enough sales and leads? 

 

Well, tighten up your belt because I am about to reveal something that will change your business fortunes forever.

 

Here we go!

 

The real problem with your contractor website isn’t attracting traffic!

 

Because like you would head over to the supermarket and buy groceries.

 

You can likewise go to the Organic Traffic Supermarket, i.e., Facebook and Google. 

 

And purchase as much online traffic as your business wants

So, the problem isn’t traffic.

 

The real challenge is, getting that traffic converted into paying clients at a profitable rate. 

 

Put, 

Being able to record high sales volume and with a fat margin to make a great profit from that online traffic. 

 

Got it? Awesome!

 

Let’s go ahead,

 

You see.

 

Most contractors are constantly shooting Messenger instead of loving them.

 

They blame Facebook and Google for the ever-increasing cost per click.   

    

They condemn them every time they start a campaign; it leaves a hole in their wallets or bank account.

But look, it is not the big G or Mark Zuckerberg that sets the cost. 

                 

It’s your competition. Your Market. 

So instead of lamenting something you have no control over, you should concentrate on what things you can change or improve. 

 

And that one thing you can control is

 

The rate at which you convert that online traffic into clients, customers, and leads.

 

Don’t worry, and it’s alright.

 

There’s an answer to all this madness.

 

Here it is: there is no solution.

 

Relax, jeez’ I Am just joking. 

 

Calm down, I will tell you!

 

The solution is simpler and cheaper than you would expect.

 

You don’t have to pay an organic traffic expert 10,000s of dollars to unlock some hidden hack inside your Google AdWords account.

 

It doesn’t involve some little-known loophole or hack.

 

It doesn’t involve looking for a renowned hitman known as Vladimir to fight your competition head-on.

 

Heck, it is not about acquiring cheap clicks.

 

Cut the stories and tell him how I can avoid this nightmare.

 

*Clears Throat*

 

Okay.

 

Well, what you need is…. 

 

A SUPER-POWERED, WELL-DRESSED SALES REPRESENTATIVE THAT WORKS 24/7 FOR YOUR BUSINESS.

 

And never takes vacations or calls in sick.

 

Or never gets snatched by your competitors. 

 

This person is referred to as: 

 

First name: Landing

Surname: Page

Yep, a conversion-focused landing page is like a super-powered well-dressed sales representative.

And if you create it well for the first time, it will work hard for your business day and night to bring in leads, emails, and even sales. 

Here are some landing pages we’ve created that convert like crazy.               

WHAT IF THERE WAS A BETTER OPTION?

WHY SPEND COUNTLESS HOURS AND THOUSANDS OF DOLLARS TESTING THINGS THAT MAY WORK WHEN YOU CAN SIMPLY “COPY&PASTE” WHAT IS ALREADY WORKING? 

We have spent millions of dollars generating traffic for various home service contractors, including roofers, HVAC professionals, and plumbers. 

 

And we have used this traffic to generate Billions of dollars in sales for our clients. 

 

We have performed thousands of scientific experiments to know what doesn’t work and what does. 

 

So, you could attempt and figure this all out by yourself. 

 

Do you have to deal with a never-ending shit storm of ever-increasing ad costs, an income that’s a hit or miss, and poor conversion rates? 

 

Or you could obtain our whole “selling system.”

 

Our roadmap for booking more jobs or turning good profits.

 

Plus, every technique, hack, unfair advantage, tip, secret, and everything is working now in 2022 and beyond. 

 

Listen, there’s no need to struggle if you can find an efficient, fast way to succeed.

 

A ‘hack’ and ‘shortcut’ to get your contracting business results faster. 

 

Indeed, much faster.

 

But if this was not sufficient…

 

I want to send your greed glands an overdrive!

 

By giving you an awesome offer, which would be hard for any sane contractor to neglect……

 

And that is …….

 

 WARNING: WE HAVE A RIGHT TO REVOKE THIS OFFER AT ANY TIME. 

 

WE PROMISE TO BEAT YOUR BEST LANDING PAGE, OR ELSE DON’T PAY US.

Does this offer resonate with you? Do you want to test us?

 

Since this offer isn’t meant for everybody. 

 

Three crucial factors should exist even before you think of applying for this special offer:

 

1. You must be running ads on either Facebook or Google:   This opportunity is not for new home service contractors who aren’t advertising their business online. 

 

2. You must be ready to allow us to create Google Ads our experts can sell: Listen because we are doing this all using our money. We don’t care what your friends, spouse, business partner, or other experts think about our work. We hold all the creative control, and because the ad is ours, we can guarantee its success.

 

3. You must not sell anything illegal, dangerous, scammy, or involved in multi-level marketing. That is it. Does this opportunity excite you? Do you meet the above criteria? If so, book a free strategy session with one of our Growth Coaches to see if you are a perfect fit.

 

FREE MONEY

Where will you find a home service marketing agency giving you free money?

 

Since all this implies is that if we don’t outrank your current landing page, you won’t pay us a single cent.

So, you pay us:

  • No set-up fees
  • No design fees
  • No development fees
  • No copywriting fees
  • You pay us nothing

And guess what? If we outrank your current landing page (highly likely), you will still not lose any money.

 

Since every dollar/cent you pay us will come from excess sales, you wouldn’t have made it unless our experts built a new landing page for your business. 

 

Why are we giving such an incredible offer? 

 

Well, it’s effortless.

 

We practice what we preach and make amazing offers so excellent only a mad person can refuse!

 

This is a crucial ingredient to skyrocketing your conversion rates!   

                

 What next? 

 

Click here and schedule a free strategy session with one of our Growth Coaches to see if we are a perfect fit. 

 

Frequently Asked Questions         

What are the major differences between a contractor website and a landing page? 

Nice question and we get this question all the time. It all boils down to the conversions and focus, sales, leads, and actions you want visitors to take in the results.

 

As a primary page of a contractor website, the homepage aims to introduce your company’s services and value. Its layout and content are exceptionally crafted to pique visitors’ interest and encourage them to peruse other pages of your website. 

 

On the flip side, the sole focus of a landing page is conversion. It is the only page designed to trigger a particular action of the browsers. It helps to keep the browser’s attention on one thing, whether it’s scheduling an appointment or signing up for a newsletter. 

 

How Long Does It Take to Have a New Contractor Website Designed? 

There’s no definite answer to this question. But typically, web projects allow for one to two months from when the project starts to launch the website. The time will vary based on the complexity and customization of the new website. 

 

Do you require a landing page for every service you offer? 

YES. Landing pages are most potent when they are discussing one home improvement service. Why? Since it is

  • More laser-targeted
  • More informative
  • More impactful
  • More direct

What are the Significant Benefits of Hiring a Landing Page Agency? 

  • Develops brand awareness
  • Valuable insights and data generation by way of tracking users
  • It supports your business goals
  • It works hard, while you don’t 

 

Categories
Contractor Marketing

Home Service Marketing Copy

*Raise Your Game And Compete On A Large scale*

Growing a home service business is not a sprint but a marathon. We make it hassle-free, more predictable, more exciting, and less stressful. Our marketing experts will help you beat the fierce competition, grow and dominate the market with our proven digital advertising strategies!

Dear home service contractor, 

We understand it.

Getting new clients is hard. Frustrating.

You are no doubt wondering where your next contract will come from. 

Frustrated and confused, like a three-year-old trying to solve a math equation.

As your hair turns gray from the uncertainty.

And to crown it all.

You are being pulled from the left, right, and center.

Oh my!

Should I post an ad on the yellow pages? Create a podcast? Document your life story on Instagram.

What about a Facebook page?

Every contractor is talking about it……… lemme me give it a try!

By the way, should I run some ads in the local newspapers? Spend $3k to mount an ad on the billboards. Create and make regular posts on LinkedIn six times a day.

Oh, I forgot something. What about creating a beautiful website using free templates?

Yep! That’s the real deal.

 That’s all my contracting business needs to attract more property owners.

*Somebody please wipes out my eyeglasses*

Look, most contractors have fallen prey to the shiny object syndrome, coupled with a feeling of DIY (Doing It Yourself) attitude and a scoop of ADD.

And they resort to trying a few things here and there without any clear goal. 

Soon, you will see them scratching their heads with everything on their “to-do” list.

We call this a rat race. 

Some people refer to it as hell on earth.

It is muggy and extremely hot there.

And we would instead rub our eyes with chili peppers than manage your contractor company that way.

But this doesn’t revolve around us; it is all about you.

You are probably reading this because your business is stuck in one place or not growing at the desired pace in some form or shape. 

Although you put in a lot of effort and marketing dollars

You are shoving, pushing, hustling, clawing, and scratching your head to get there.

Or you are flying, and you no doubt want:

More revenue

More freedom

More time with your family

More first-class flights with your spouse to destinations that are full of beaches and sand.

Whatever your goal is,

We have great news for you.

Soon you will feel like, hey, I’ve nailed it!

 

You will wake up each day to an inbox full of wallet-out leads.

You will be predictably and consistently getting new clients than you can manage. 

Regardless of what is happening to the economy.

And you won’t have to worry about spending the weekends looking for new clients.

A sense of control and calm will prevail over you.

And it all begins by choosing the right home service marketing agency below.

*I can hear the angels singing*

GROW FASTER & SMARTER WITH A PROVEN MARKETING STRATEGY THAT BREAKS THROUGH THE COMPETITION

Leave the never-ending shit show and guesswork of attempting to do everything on your own. And instead, scale your home service business with proven digital marketing funnels, frameworks, and scientific client acquisition (Not prayers and hopes).

Reach clients searching for your services by putting your company in front of prospects when they look online. Our home service marketing strategies give your company more leads, improve your brand awareness, and get your brand where it needs to be online.

Our custom home service marketing strategy uses various strategies, including web design, Search Engine Optimization, Pay Per Click advertisement, Online Reputation Management, Social Media Advertisement, and Retargeting.

The Most Ruthless Effective Advertising Strategy For Scaling Home Service Business Under The Sun

Many self-proclaimed “gurus” and “agencies” promise great results but mess with your business. Most of these experts only bark but don’t bite. They say that numbers don’t lie, but people do. And we generated millions of dollars for our home service clients, including roofers, HVAC professionals, and plumbers. 

*No More Trial -and- Error*

They say that if you can’t measure it, you can’t improve it.

Most service contractors try scaling their business by hoping and praying or figuring it out independently, and they rely on guesswork to get their business forward.

 

Say Goodbye to guesswork and hello to new clients. 

At Blackstorm Design + Marketing, we use various tools like Google Analytics to track leads or traffic to help you make an informed decision that will skyrocket your revenue. Over the years, we have spent millions of dollars testing and perfecting the strategies that work, meaning that this is not our initial rodeo. And we aim to reduce the time it takes for your business to rank #1 on Google or Bing.

Our seasoned growth hackers will help you create a professional website to attract, engage and convert as many sales or clients as possible. We utilize a scientific lead capture process to gather crucial details about your potential clients, including their phone numbers, name, and address.

Frequently Asked Questions

What does a home service marketing agency do? 

A good home service marketing agency should try to understand your company inside out. 

They will assess your site’s organic traffic and establish the best internet marketing strategy to invest in. The other role of an agency is striking a balance between the results you are obtaining and marketing spending.

At Blackstorm Design + Marketing, we do all that with much precision and effectiveness. 

Our goal is to turn web browsers into paying clients, outrank your competitors and generate the highest ROI utilizing the most effective digital marketing strategies available.

Why is Blackstorm Design + Marketing the best home service marketing agency?

Why are hamburgers delicious? Why is water colorless? No, but seriously. Instead of using this section chest-thumping about our promises, let’s say numbers don’t lie, but people do.

So instead of trying to convince you why we are the best home service marketing agency, here are our stats:

  • Over $1 billion in sales generated
  • 30 millionaires created
  • 1,734 reviews (average of 4.9)
  • Over five home service niches were covered, including plumbing, roofing, HVAC, Pest Control, Electricians, and dentists

If you are searching for an internet marketing agency worth investing in, schedule a free strategy session with our growth coaches today.

What’s involved in your home service marketing process? 

This is like asking, ‘what’s the volume of water in a lake ‘as there is no precise answer. 

The response will solely depend on your contracting business. We strongly believe that no two companies are created equal, even in the same niche. We apply the same logic to your contracting business and the competition. Yes, you focus on the same target audience and provide the same products or services. Their website is designed differently from yours, and maybe it has a lot of backlinks or a higher conversion rate than your website. A marketing strategy that incorporates extensive link building and SEO campaigns may be all you require to outrank the competition. 

This implies that there is no one-fit solution, which explains why we create custom strategies to suit our customer’s needs. 

Do you guarantee results?

We provide all guarantees for all our digital marketing services. Whether web design, Google Ads, online reputation management,   retargeting or social media management, we invest our dollars where our mouth is; if we don’t deliver on our promises, don’t pay us.

WHAT WE ARE TRYING TO SAY IS THAT YOU SHOULD HIT THE BUTTON BELOW                                             

Speak with a Growth Coach now

 

Categories
Contractor SEO

SEO Concept Copy

Great News: Your Website Can Now Rank # 1 On Google Within 90 Days Or Less And Convert Like Crazy!

Our weird, unique, and effective way to rank #1 on Google in the ever-competitive home service is contracting markets for the frequently searched keywords Guaranteed!

Dear Home Service Contractor,

Do you want to rank your home service company #1 on Google and bring a steady stream of qualified leads?

(Of course, you do)

Then we will reveal all the secrets of how your business can reach the top of Google search results without getting penalized!

You’ve probably heard about SEO but don’t know how it can help your business.

As property owners become more digitally inclined, getting found on search engine results is becoming more crucial.

Here is why:

Ranking in the top spot on Google can make or break your home service business.

Research shows that prospects looking for your services online won’t surpass the first four or five listings on the Search Engine Result Page.

But SEO is outdated, right?

Some marketers argue that SEO died long ago, together with Panda and Penguin, right?

Common Myths Revealed About SEO 

You only need to create a Facebook and Instagram page to promote or market your business online. While that might be true to some degree,

The truth is the #1 highest-converting.

Most profitable, qualified online leads come from organic (free) search listings.

And if your website doesn’t appear when potential clients search for your services online, they may even conclude that you don’t exist.

So, if you have put all your marketing dollars in paid advertisement (Facebook /Google Ads) basket,

Then these shocking statistics will make you go nuts:

THE AVERAGE RETURN ON INVESTMENT ON

SEO HAS INCREASED TO 345% IN TWO YEARS

On the flip side, the cost per click on Google Ads has tripped in 4 years. And it is not Google alone.

The average Cost per Click (CPC) on Facebook ads has increased by more than 170% in the last year.

And it is expected that the price for paid ads will continue to increase in the coming years.

Since the market cost, your business on these platforms is becoming unbearable.

What Next? 

Have you worked with SEO companies that promised great results within a few weeks, only to find your website buried on Google’s fourth or fifth page?

They were overpromised but delivered shitty results.

Or even if (by some magic) they were able to rank your business #1 on Google

 It was for an irrelevant keyword phrase that brought little to no traffic

Like “Right-handed contractors in Murfreesboro, TN.”

That was one of the black hat hacks these fly-by-night SEO amateurs use to rip you off your hard-earned dollars!

 You see,

 Apply for a $1000 free strategy session with one of the Growth Coaches today. 

Sad stories contractors tell us when they come to us:

“We have created quality content, but property owners can’t find it online.”

 “I don’t even understand what the SEO agency is for since I can’t find my site when I conduct a simple Google search.”

“Our website is near the first page of Google search results.”

Most SEO Agencies Fail To Get It Right All The Time

They focus on driving insane traffic, pixie glitter, boosting rankings, and not income/revenue.

Don’t get us wrong; these metrics are equally important.

But the truth is: that rankings and traffic alone won’t pay your bills.

You can take the traffic and rankings to the bank or use them to pay your staff salaries, office rent, or raw materials.

And strange enough, they can’t help you buy a new sports car for your wife

So, in the end, the only thing that matters is the profits and revenues you obtain from those rankings or traffic.

Not rankings or insane traffic that so-called SEO geeks promise you!

This is the harsh reality.

It is like the ancient tribal language that most people have forgotten over time.

Particularly the so-called contractor SEO agencies.

Such agencies are more concerned with ripping you off your advertising dollars than claiming they want to build long-term relationships.

Surely?

You may be thinking.

SEO is neither a tactic that will generate overnight success nor a system to trick Google into awarding higher search rankings, and it needs diligent work, focus, and maintenance.

How To Rank #1 On Google, Crush The Competition, And Boost Your Sales Beyond Imagination 

So we understand that you have tried SEO, either on your own or hired an agency.

We know that you’ve been promised insane traffic, top spot rankings on Google, and countless new clients.

And we understand some agencies have skinned you alive.

So instead of focusing our energy and time explaining why we are different.

From these antics that left your business with more excuses than solutions.

Unlike the so-called “SEO gimmicks or experts,” we have decided to risk our $1000 savings to show you what sets us apart in the market.

That’s right, we are the only service contractor SEO agency crazy (or confident) enough to generate results, or we work for free.

Secondly, we are not a fly-by-night SEO Company that began a few months ago.

We have been in the home service marketing game for more than ten years, and that’s like twenty thousand years online.

Besides, we have been ranked as the #1 fastest growing SEO agency for home service contractors in the US for consecutive years.

But most importantly, hundreds if not thousands of customers have ranked #1 on Google and as experts in their respective trades, from roofing, and plumbing to HVAC, amongst others.

Guaranteed #1 Google Rankings With The First Three Months, Or Don’t Pay For Our SEO Services

Yes, you got that right.

At Blackstorm, we can’t sit back and watch your business lose clients to the competition.  

We have opened doors to accepting new clients with our $1000 free strategy session.

If you are reading this, it implies that we have a few slots available.

So click the link below to grab your spot.

 

Frequently Asked Questions 

What is SEO, and why is it crucial for your home service business?        

SEO is the process of creating code and web content that ranks on top of the search engines like Bing or Google. It is an incredible tool to help prospects find your business when looking for online services.

 If your business doesn’t rank on the first page of Google for search terms related to your industry, then you are losing tons of leads, clients, and revenue to your competitors- guaranteed! Regardless of the kind of home service business you want to grow, SEO should be part of your internet marketing strategy to boost your revenue.

What is included in your SEO services package?

SEO services for home service contractors from Blackstorm Design+ Marketing incorporate the following:

  • An aggressive competitor analysis: This is where our professionals will analyze how your site ranks against the competition, including new keywords and SEO strategies that aren’t working, and build a custom SEO strategy to drive relevant traffic to your home service business’s website.

 

  • On-page Content and off-page optimization:  We employ white hat strategies to make your site easily found by Google and accessible to prospects online.

 

  • Local Search Engine Optimization: Drive massive traffic to your website and increase your brand’s online visibility with local SEO.

 

  • Monthly Reporting: Meet your Blackstorm account manager monthly to evaluate your SEO performance and analyze new growth opportunities.

 

  • Continuous Tweaking and Tracking:  Our mantra is always “create, test, tweak, repeat.” We will not rest until your calendar is fully booked with service appointments.

How long does it take to rank a website #1 on Google? 

This is where most SEO geeks will say, “we cannot guarantee results and that it depends on the level of competition and your budget,” But not us. We don’t want to leave our clients guessing.

If you hire us, you can generally expect to see results for competitive keywords within 90 days, or don’t pay us.

What Makes Blackstorm Design +Marketing the Best choice for home service company SEO agency?

We are not only experienced but certified in the services we offer.

We have helped countless service contractors like you dominate local search listings and make more money.

We are fantastic (see above).

We understand our stuff.

Do you outsource your SEO project to freelancers?

At Blackstorm, we don’t outsource our SEO tasks. We have a team of experienced SEO professionals with many years of home service marketing experience.

Does SEO Work?

Any business owner who says “SEO is dead” or “SEO doesn’t work” is simply one who has wasted his hard-earned dollars by working with an expert/agency that doesn’t understand their shit.

We come across these scenarios all the time:

A home service contractor approaches us after getting ripped off by cookie-cutter SEO agencies.

The contractor signs up for a month-on-month contract and does not know that they are the ones getting rolled. Since the expert (only logs into WordPress and updates a Meta title or description) takes their dollars for several months, generates shitty results, and walks away scoff free after the contractor realizes their shit.

At Blackstorm Design + Marketing, we work with roofers, plumbers, and electricians with national, global, and local SEO. We have ranked our customers for the most profitable keywords in their niche time and time again. Our in-house SEO professionals have decades of experience ranking contractor websites on the first page of Google or Bing. If you don’t believe our word for it, check out our testimonials on our website.

How Much Does Home Service SEO cost?

The cost you are going to pay for the home service search engine optimization services will vary based on various factors, including:

  • The quality of your current website and the amount of work required to optimize it
  • The difficulty of specific keywords being targeted
  • Where your business is situated
  • How long do you need our services

Be wary of cookie-cutter SEO professionals that have a set price list. This is a major red flag because it shows that they have one-fits-all solutions, which may not work in your business.

 

Categories
Contractor Graphic Design

Home Service Branding Services Copy

Breaking News: Branding Strategy To Level Up Your Home Service Business Revealed!

 

Improve Your Entire Customer Experience, Win New Clients, And Schedule More Appointments With a Strong Home Service Brand. 

 

Your Home Service Business Branding Connects You To Your Clients And Vice Versa!

 

Dear Home Service Contractor,

Do you want to improve prospects’/clients’ perception of your home service business? 

If so, you need to partner with a reputable branding agency to help your home service business stand out from the competition. 

But what does home service branding mean, or why is it crucial for your business?

Branding is the process of establishing a positive, strong perception of your home service business to prospects or clients.

 

Ok, sounds good.

 

Should I have my business logo designed by a freelancer and be good at branding my home service company?

 

Listen.

 

Not every cookie-cutter solution will give your business an edge over the competition.

 

When branding your business (both offline and online), you need to partner with a performance-driven home service branding agency like Blackstorm Design + Marketing.

 

A strong home service branding is more than a good logo; it encompasses everything from slogans and customer service style to promotional materials like business cards, staff uniforms, and branded stationery. 

 

It inspires customers to remember your business and feel confident that your services will meet better than those other home service contractors offer online.

 

Without proper branding, your business will not attract property owners searching for your services online. 

 

Breaking news: BRAND YOUR HOME SERVICE BUSINESS NOW OR CLOSE THE DOORS.

 

I am sure you have ever come across the cliché:

 

“Go bold, or else go home.”

 

If you think I am kidding, here are the stats:

According to the American Small Business Association, half of the launched businesses fail after five years. 

 

As a home service contractor, such statistics should serve as a wake-up call to understand why such businesses fail and how you can prepare for the future success of your business.

 

Are you feeling frustrated?

 

Keep your cool, buddy!

 

Over the last decade, Blackstorm Design + Marketing has helped home service contractors, like you, with premium branding services to get recognized by clients and leave the competitors begging for mercy!

 

Don’t take our word for it; see some of the branding services we offer to home service businesses in the US:

 

Brand Book Design

A brand book, also known as a brand style guide, is a document that stipulates particular guidelines for promoting brand identity in all internal and external communications.

 

To build a memorable home service brand, you must be consistent in your branding. 

 

Your business must use the same fonts, logos, images, and colors.

 

And that’s why having a brand book is incredibly important to your business.

 

At Blackstorm Design +Marketing, we understand that your logo is the first thing people will see when they visit your website or brand online. 

 

It forms a huge part of your brand identity, differentiates you from the competition, and makes your business memorable.

 

And since you will use the logo design in virtually all your marketing collaterals from your website, business cards, and social media pages. 

 

Remember each of these platforms/places has different requirements on how they will accept your logo (in terms of file sizes and dimensions)

 

That’s why we offer different logo design variations to fit every marketing collateral your home service business intends to use.

  

Here are some of the logo design variations that we offer:

 

Horizontal Logo Design Variation

A horizontal rectangle is typically the ideal shape of a company logo. A horizontal logo design variation can be used in your corporate invoice, website, and other stationeries where the vertical format doesn’t fit.

 

Square Logo Design Variations

You will require a vertical logo variation where the horizontal format doesn’t fit well due to space limitations. Avatars and favicons are two major places where you may require representing your home service company with a square version of your logo design.

 

Icons

Icons are an extension of your home service company logo design, and they can be used to mark your clients/work touchpoints without engraving your logo on everything.

 

Apart from the variations in your logo design, we include some unique features to elevate your home service brand, including but not limited to:

  • Well-defined font sizes
  • Digital graphics 
  • Website/blog featured image

At Blackstorm Design + Marketing, we help your brand appeal to prospects through our social media kit, which several features including:

  • Profile picture for web or social media platforms
  • Social media cover photo
  • YouTube
  • Facebook 
  • Two post templates.

 

With many customer engagements (both online and offline), you shouldn’t forget to include branded stationery as part of your home service brand identity. Our experienced graphic designers will help to brand your office stationery, including door hangers, envelopes, letterheads, and business cards. 

 

Do you know that there are free moving billboards across the US where you can advertise your home service business?

 

If you have a business van, then you have a chance to market your home improvement services to prospects/clients who live in your neighborhood and beyond.

 

Did you know as your company vehicle will drive around, you could miss hundreds of property owners seeing your brand? 

 

That’s why our graphic professionals will help you brand your vehicle to promote your home service business wherever it goes. 

 

Our unique company vehicle wrapping services will get your brand noticed by prospects.

We will also help you develop unique building signs that will help promote your business even after you have offered services to your clients.

 

And since branding touches every aspect of your home service business, don’t forget to include swag in your strategy. Our talented graphic designers will put your brand swag in the office pens, tumblers, hats, and polo shirts!

 

Simply put, branding is everything. It will take only seven seconds for prospects/clients to know what kind of reputation your home service company has on social media and Google.

 

Property owners can schedule service appointments with you based on their impression or go straight to your competitors.

 

You have to nail your company branding to stand above the crowd. 

 

Luckily, that’s what we do at Blackstorm Design + Marketing. 

 

We study the competition and triumph them over with unique branding services that rock prospect’s/client’s worlds.

 

Then the contest is over. Your business will receive countless service calls off the hook.

 

We know;

 

You didn’t put much effort and time into creating a home service business, only for it to roam in the shadows of the web without anyone noticing it. 

 

At Blackstorm Design +Marketing, we are a mix of experienced website developers, graphic designers, SEO experts, social media professionals, digital marketers, and branding specialists with the skill to launch new home service brands, fix the old ones, and everything in between.

 

Do you want to invest in your home service company branding and reach out to prospects ready to spend money on your business?  

 

If so, schedule a free strategy session with one of our branding specialists to start today.

Categories
Contractor Public Relations

Home Service Contractor PR Copy

Breaking News: A New Tactic To Increase Customers’ Trust In Your Home Service Business Was Revealed.

 

Create a Great First Impression, Build Your Company’s Online Reputation, And Get Email Subscribers On Autopilot. 

 

Get more home service clients /leads by managing your online reputation, advertising on social media, and automating your email marketing campaigns. 

 

 Dear Home Service Contractor,

 

Do you know that most of your prospects evaluate your services or company using unsolicited reviews and social media accounts even without visiting your website?

 

If you are not using social media platforms or online directories to market your home service business, you are losing many wallet-out clients to the competition. 

 

Want to know how many such clients you are sending to your competitors?

 

Here are the stats: 

 

88% of prospects/clients trust online reviews just like they do with personal recommendations. 

 

Over 97% of customers first read online reviews to judge a local home service business.

 

2.6 billion people are logging in to their Facebook account every month!

 

89% of home service marketers use emails as a primary technique for generating qualified leads online

 

What next? 

 

Good news: Your business can tap into this massive pool of homeowners or businesses ready to spend thousands of dollars like sailors on vacation.

 

How can you do this?

 

(*scratching your head*)

 

Our experienced team can help you set successful social media advertising, online reputation, and email marketing automation campaigns targeting your prospects based on your location, interests, gender, and more!

 

 At Blackstorm Design + Marketing, we see social media advertising, email marketing automation, and online reputation management as an integral part of your internet marketing s strategy. 

Just a decade ago, advertising on social media was super easy. Create posts your target audience wants and interact with them. 

 

Then ten years later, things changed. 

 

What worked a decade ago doesn’t work today.

 

For example, Facebook only displays your content to less than 1% of your target audience unless you pay some dollars to boost your account. 

 

Most home service marketing agencies haven’t kept up with the changes. Instead, they publish social media content regularly without even getting a comment, share, or like. 

 

At Blackstorm, we take a different approach to social media advertising. 

 

 We go to the platforms that your target audience frequently uses.

 

Unlike other marketing agencies that focus on clicks and impressions, we track the actual metrics that affect your bottom line. 

 

We know that social media likes, comments, or shares alone won’t pay your bills, but sales will keep your company afloat for many years.

 

Our social media experts will ensure that your brand message gets Infront of property owners likely to require your services. 

 

Schedule a free strategy session with one of our Growth Coaches to market your home service business on social media today. 

 

Expertly-Crafted Emails Can Improve Your Conversions By 400% 

Do you know that your competitors are getting smarter, using marketing automation systems to create customized ads, landing pages, and emails? 

 

If you are not investing in an email marketing system/software, you lose tons of paying clients to the competition. 

 

Our email marketing services will help support your sales executives, stay on top of mind during the whole sales process, and qualify leads better.

 

Find out how our experienced internet marketing team supports email automation campaigns for home service contractors. 

 

Talk to one of our growth coaches today. 

 

Schedule a free strategy session online with one of our email marketing experts. 

Silence, please: Your home service business has only seven seconds to make an impression on your prospects or clients.

 

Make it count if you only have seven seconds to create a great first impression!

 

This is because you won’t get a second chance to make that impression, which applies to all facets of life, and your home service business is not an option.

 

Those seven seconds can break or do your business. 

 

At Blackstorm Design +Marketing, we see online reputation management as an integral part of marketing your home service business online for two main reasons.

 

First, having many online reviews on your home service business website can help you rank higher on Google search results.

 

Secondly, since customers first read online reviews before making a hiring decision, having tons of positive reviews on your website can make clients trust your business and consequently close a deal. 

 

At Blackstorm, we take proactive action to manage your home service business’s online reputation. 

 

Instead of waiting for clients to review your business, our experts will develop a plan for generating positive reviews, easing the pain of bad publicity and negative reviews, and creating a solid home service business reputation online.

 

As a renowned online reputation management agency, we have partnered with contractors in the home service industry. We know how maintaining an excellent reputation in the modern digital business landscape is.

 

One tactic to help manage your online reputation is making your website rank on top of the search engine results. 

 

Ranking your home service business on the first page of Bing or Google search results could lead to more followers and an increased customer base.

 

Online reputation management for your home service business needs comprehensive planning and execution. A good reputation takes time to build, but not an impossible mission.

 

One poor experience can cost your business future fortunes, so you should try to manage your online reputation and act promptly when bad publicity arises.

You can’t just build a social media page or website and expect your clients to leave reviews. 

You require a solid home service business online reputation management strategy to develop a lasting relationship with your clients and persuade them to take the desired action. 

Strengthen your brand’s online reputation and improve your client’s retention rate with our custom home service business online reputation management solutions tailored to your unique needs.

Talk to one of our Growth Coaches online and start your home service business online reputation management project!

Categories
Contractor Public Relations

REVEALED: A New Tactic To Increase Customer’s Trust In Your Home Service Business

Businessman and a customer confirming the transaction with a handshake

How to Create a great first impression, build your company’s online reputation, and get email subscribers on autopilot.

Get more home service clients/leads by managing your online reputation, advertising on social media, and automating your email marketing campaigns.

customer review satisfaction

Dear Home Service Contractor,

Do you know that most of your prospects evaluate your services or company using unsolicited reviews and social media accounts even without visiting your website?

If you are not using social media platforms or online directories to market your home service business, then you are losing tons of wallet-out clients to the competition. 

Want to know how many such clients you are sending to your competitors?

Here are the stats: 

  • 88% of prospects/clients trust online reviews just like they do with personal recommendations. 
  • Over 97% of customers first read online reviews to judge a local home service business
  • 2.6 billion people are logging in to their Facebook account every month!
  • 89% of home service marketers use emails as a primary technique for generating qualified leads online

What next? 

Good news: Your business can tap into this massive pool of homeowners or businesses ready to spend thousands of dollars like sailors on vacation.

How can you do this?

(*scratching your head*)

Our experienced team can help you set a successful social media advertising, online reputation, and email marketing automation campaigns that will target your prospects based on your location, interests, gender, and more!

Digital Marketing

At Blackstorm Design + Marketing, we see social media advertising, email marketing automation, and online reputation management as an integral part of your internet marketing s strategy. 

Just a decade ago, advertising on social media was super easy. Create posts your target audience wants and interact with them. 

Then ten years later, things changed. 

What worked a decade ago doesn’t work today.

For example, Facebook nowadays only displays your content to less than 1% of your target audience unless you pay some dollars to boost your account. 

Most home service marketing agencies haven’t kept up with the changes. Instead, they keep publishing content on social media regularly without even getting a comment, share, or like. 

At Blackstorm, we take a different approach to social media advertising. 

We go to the platforms that your target audience frequently uses.

Unlike other marketing agencies that focus on clicks and impressions, we track the actual metrics that affect your bottom line. 

We know that social media likes, comments, or shares alone won’t pay your bills-but sales will keep your company afloat for many years to come.

Our social media experts will ensure that your brand message gets Infront of property owners likely to require your services. 

Schedule a free strategy session with one of our Growth Coaches to market your home service business on social media today. 

Expertly-Crafted Emails can Improve your Conversions by 400%

Crafting the perfect business email

Do you know that your competitors are getting smarter, using marketing automation systems to create customized ads, landing pages, and emails? 

If you are not investing in an email marketing system/software, you lose tons of paying clients to the competition. 

Our email marketing services will help support your sales executives, stay on top of mind during the whole sales process, and qualify leads better.

Find out how our experienced internet marketing team supports email automation campaigns for home service contractors. 

Talk to one of our growth coaches today. 

Schedule a free strategy session online with one of our email marketing experts now. 

Silence, please. Your home service business has only seven seconds to make an impression on your prospects or clients.

If you only have seven seconds to create a great first impression, make it count!

This is because you won’t get a second chance to make that impression, and that applies to all facets of life, and your home service business is not an option.

Those seven seconds can break or make your business. 

At Blackstorm Design +Marketing, we see online reputation management as an integral part of marketing your home service business online for two main reasons.

First, having many online reviews on your home service business website can help you rank higher on Google search results.

Secondly, since customers first read online reviews before making a hiring decision, having tons of positive reviews on your website can make clients trust your business and consequently close a deal. 

At Blackstorm, we take proactive action to manage your home service business’s online reputation. 

Instead of waiting for clients to review your business, our experts will develop a plan for generating positive reviews, easing the pain of bad publicity and negative reviews, and create a solid home service business reputation online.

As a renowned online reputation management agency, we have partnered with contractors in the home service industry. We know how it is to maintain an excellent reputation in the modern digital business landscape.

One tactic we use to help manage your online reputation is by making your website rank on top of the search engine results. 

search engine results

Ranking your home service business on the first page of Bing or Google search results could lead to more followers and an increased customer base.

Online reputation management for your home service business needs comprehensive planning and execution. A good reputation takes time to build, but not an impossible mission.

One poor experience can cost your business future fortunes, which is why you should try to manage your online reputation and act promptly when bad publicity arises.

You can’t just build a social media page or website and expect your clients to leave reviews. 

You require a solid home service business online reputation management strategy to develop a lasting relationship with your clients and persuading them to take the desired action. 

Strengthen your brand’s online reputation and improve your client’s retention rate with our custom home service business online reputation management solutions tailored to your unique needs.

Call us

Talk to one of our Growth Coaches online and get your home service business online reputation management project started!

Categories
Contractor Google Advertising Roofing

The Ultimate Google Tag Manager Guide for Roofing Contractors in 2020

Guide for Roofing Contractors - Google Tag Manager

Many prospects that land in your roofing website end up abandoned, sales dropped contacts, and incomplete conversions. Facebook and Google provide remarketing tools that help your business market your services and products aggressively to attract more conversions. Once a potential client visits your roofing website, remarketing tools analyze their behavior and present ads at other moments to improve their user experience. This results in more promising leads and significant connections. This post will explain everything that roofers need to know about Google Tag Manager.

What is Google Tag Manager

What is Google Tag Manager?

Google tag manager is a great tool that helps roofing contractors gauge how their website performs, like what areas need improvements, what areas are generating good results, or generally an overview of your website’s functions. It is a management system developed for HTML and Javascript tags used to track your roofing website’s performance. 

A thorough understanding of the Google Tag Manager requires some experience in coding and roofing website design. The tag manager helps to track all your roofing website performance under one dashboard. 

 

Google Tag Manager Guide for Roofing Contractors

Basic Google Tag Manager Terms that Roofers Should Know

 

As a roofing contractor, you need to know what is working in the digital marketing space to make an informed decision. Without further ado, let us explain a few definitions and terms that pertain to the Google Tag Manager.

Containers

Synonymous with the account structure in Google analytics, a roofer can create a GTM account to manage multiple mobile apps or roofing websites. When managing individual properties, roofers will create what is referred to as containers.

A container serves as a method of grouping tags. Using the Google tag manager interface, roofers can incorporate all the supported tags in one container.

Think of a container like a shopping basket where you throw all the items you want to purchase. Within the Google tag manager, you can find the snippets that you can apply throughout your site. 

Tags for Google Tag Manager

Tags

Tags have various uses, including monitoring form submissions, generating heat maps, conducting surveys, putting cookies that help in retargeting, and tracking how clients interact with your site.

Tags can also monitor particular events or actions customers take, like downloading files, adding items on their cart, or clicking on specific links.

Roofing websites often leverage multiple tags, and they normally hire developers to manage them. With Google Tag Manager, roofing business owners can disable, edit, or add tags right from the GTM interface, thus eliminating the need to hire web developers.

Triggers

Triggers (aka rules) are conditions that, once met, tell your tag to fire or activate. Clients’ actions taken on your websites-commonly, referred to as events-can only be analyzed using pre-determined triggers. Common events that will cause triggers to include page views, form fills, and link clicks. Triggers within the GTM interface automate your tagging efforts, and thus roofers can spend less time adding tags to their roofing website.    

Filters 

After defining the kind of tags you want, you can refine your results further with filters. Categorized into “values” and “operators,” these factors are particularly tailored to the trigger.

  • Operators define whether a numerical event is important enough to cause a trigger; for instance, greater than ten or less than two. Operators normally specify when a tag should fire based on a certain event like time spent on a web page or number of successful clicks.
  • Values specify when a tag should be fired based on a satisfying condition. It may contain a particular URL or words like “thank you.”

Variables 

These set conditions signify when a trigger should make a tag to fire, containing details that a trigger requires to evaluate beforehand.

Why Should Roofers Use the Google Tag Manager?

Here are the several advantages that roofing contractors can enjoy by setting up and installing Google Tag Manager in their websites:

Google Tag Manager Eliminates the Hassle of adding Tags to your Roofing website.

Before the Google Tag Manager was invented, every time a tag required is editing, adding, or deleting, a website developer had to be outsourced to hard code the roofing website. The Google Tag Manager container code can contain various analytics and marketing tags placed on your roofing website’s pages. This means that you only require a few clicks to remove, add new tags, or edit, and you can perform all these tasks in a user-friendly GTM interface. Google Tag Manager has made the process of adding tags easier since they are controlled from one place. 

Google Tag Manager Reduces Reliance on Web Developers 

By far, the major advantage of Google Tag Manager is that it helps roofing contractors implement tags without relying on website developers. Website developers are usually occupied with high priority projects, so they may not have all the time to help with your tagging needs. But since the Google Tag Manager helps you bypass the source code, you can quickly edit or add tags.

Google Tag Manager Makes Tracking of Your Roofing Business a Breeze

Google Tag Manager helps roofers perform the same task that took several days or weeks within minutes. It comes with various built-in functions and tags that make tracking of your roofing website a breeze. 

Google Tag Manager is Pretty Easy to Use

This is one of the major perks of the Google tag manager; no prior programming experience is needed. Roofing contractors can easily add tags, make updates, deploy tags, and test every change without requiring performing complex website coding. This provides autonomy to your team and streamlines the process, thereby improving the launch times, thereby giving your IT department enough time to concentrate on crucial matters like why your roofing website is so slow. 

Saves Time on Google Tag Manager

GTM saves time

Google tag manager saves roofers time by allowing them to track the codes on their own. You don’t need to hire a marketer to send the tracking code to a developer, only to have it installed a week later since the developer was too busy with other projects. Roofers don’t have to email back-and-forth when they require tracking other events during the week. All tracking codes (also known as tags) can be deleted, edited, or added via the Google Tag platform. 

It is Free!

Before we forget, Google tag manager is free and is ideal for small and medium-sized roofing businesses. However, large roofing companies can upgrade to the premium version of the Google tag manager.

Make Your Life Easier By Partnering with Blackstorm Roofing Marketing Today! 

The learning curve of understanding Google Tag manager is steep; however, once you master the basics, tracking all your marketing activities becomes a breeze. Fortunately, the Blackstorm Roofing Marketing team can manage website analytics and events tracking on your behalf and deliver a simplified data analysis to see the progress you are making on your roofing business. Here are some of the common events that we will track on your roofing website; 

  • Engagement with maps: we will monitor how often customers with a Geo-map embedded in your roofing company location.
  • Form Submissions: Tracking the number of clients that submit a subscription or contact form. 
  • YouTube Views:  Monitoring the number of website visitors who play the video embedded on your site.
  • Clicks on External links:  Tracking the number of visitors who click on your social media profile or on Yelp to review your business.

At Blackstorm Roofing Marketing, we aim to provide a substantial ROI for our clients by utilizing the data provided by Google Analytics and Google Tag Manager to hone, revise, and improve your roofing website regularly. 

Google Tag Manager Installation 

For optimal results on your roofing business website, professional Google Tag Manager is always recommended. Blackstorm Roofing Marketing is ready to offer expert implementation, planning, and management of your GTM efforts to ensure that you get the most leads from your roofing website. However, our services don’t end here. We also provide search engine optimization, pay per click, retargeting, reputation management, and website design services to make sure that we cover a full spectrum of digital roofing marketing so that qualified leads can be generated through multiple platforms. 

Social Media Tag Management

Social Media Tag Management  

Facebook also provides a remarketing tagging option that allows roofers to remarket to prospects who have visited your roofing website, Instagram, or even Facebook page. This increases your conversion rates and increases the chances of making a roofing sale. The Blackstorm Roofing Marketing team has the know-how and experience to manage your social media remarketing and tagging campaign for increased company website traffic, advertising return, and awareness.

Custom Google Tag Manager Installations can also improve tracking performance and the online system’s performance. Basic installations do not allow variables or event tracking and remaining of data layers. Thus, investing in a roofing marketing company with an in-depth knowledge of GTM, along with JavaScript and HTML code, is highly recommended. 

When you consider all the Blackstorm Roofing Marketing team’s benefits, you find a roofing marketer that can achieve as much at a competitive price.

If you need a partner to manage all your online marketing campaigns, please schedule a free strategy session with our growth experts to get started today! 

 

 

Categories
Contractor Graphic Design Roofing

15 Graphic Design Terms that Every Roofing Contractor Must Know

15 Graphic Design Terms that Every Roofing Contractor Must Know

 

Increase Your Website Visibility, traffic and Generate Leads with Roofing Graphic Design

Graphic design is used in conventional marketing campaigns like fliers and billboards, and more importantly, it is applied in all internet marketing campaigns, from social media marketing to roofing website design.

If you are a roofing contractor that’s working with an internet marketing agency for several advertising campaigns (particularly roofing website design), it is crucial to understand fundamental graphic design terms.

Why?

In order for a roofing marketing agency to implement your roofing website design efficiently, it would be advisable if you could read from the same script. Not only will the designers appreciate it, but this will make things smooth for all the people involved- and the final draft will meet or surpass your expectations.

Without further ado, let’s explore some basic graphic design terms and what they stand for.

White Space

Every designer’s dream, white space, is essential for any website design. It allows various elements of a design to keep users engaged in your Roofing website. It is also referred to as negative space. Roofing websites that use lots of white space appear more elegant and lighter. At BlackStorm Roofing Marketing, is to make your roofing website look uncluttered and straightforward to deliver content that your clients will appreciate and enjoy.

Grid

This is something that designers use to keep your website evenly spaced. When designers apply the grid, it lets them develop organized, consistent designs.

Wire Frame

This is something that a designer develops to assist plan a proposed design. It is sent to roofing clients for approval before a particular design is built.

Scale

When you alter the size of something while keeping it scaled, this means that you shrink or grow the elements without increasing its proportions.

Texture

Texture refers to the actual feel and looks of your roofing website design. On digital design, texture implies a design that evokes a texture that might appear in natural materials.

Stock Photos

Instead of outsourcing a professional photographer, many times, designers will opt to use stock photos.

Stock photos are professional images that you can buy online. Generally, you can buy a license to download professional pictures, but some websites will offer it for free.

Saturation

Saturation refers to the intensity of a particular color in your design. When you boost the saturation of a certain design element, it becomes clearer, but when you reduce the saturation, your element appears faded.

Contrast

Contrast refers to several design elements. Contrast generally implies the amount of difference between the two things. For instance, the contrasting color of white is black. Features like smooth and rough are different elements, as well as dark and light. In the world of roofing website design, contrast can mean any of these elements.

Cool Colors

When you check your color wheel, half of the colors are known as cool colors. Such colors include indigo, violet, blue, and green. These colors relate to the feeling of relaxation and calmness.

Color Palette

A color palette is a group of colors that you select for your roofing website design. These colors collaborate to evoke your brand message and image.

Pull Quote

Pull quote assists crucial sentences in your content to stand out on your roofing page. Mostly, they are excerpts extracted from the body copy of the page and adds some interest in your design project.

Tracking

Tracking refers to the spacing between typed letters. When tracking is loose, the messages are farther apart, but when it is tight, the letters are tightly packed.

Leading

Leading is a term that denotes the amount of space between lines. With loose leading, the lines are farther apart, while tight leading squeezes your tracks together.

Alignment

Alignment refers to how elements are lined up in your roofing page. Centre, right, left are the main types of adjustments that offer endless design opportunities.

Typography

Typography refers to the use of various typefaces to develop aesthetically-pleasing roofing designs.

Need some Help With Your Roofing Graphic Design?

Visual appeal is not the only factor to consider when designing roofing graphics. Graphic design improves your brand development and awareness. Potential clients form a first impression of your business based on your graphic design representation. Do you want your customers to perceive your roofing brand as visually stimulating and engaging? BlackStorm Roofing Marketing will help to brand your roofing business appealingly.

In a competitive field like roofing, the devil is always in the details. Modern roofing websites apply some form of on-page SEO incorporated in them. However, many of them use stock templates that produce SEO elements that are cluttered, uninteresting, and common. Using well-optimized, original roofing graphic designs throughout your website will set your business ahead of the competition.

Apply your knowledge of basic roofing graphic design terms, and partner with BlackStorm Roofing Marketing to achieve the roofing website of your dreams now!

Feel free to schedule a free strategy session with our designers to get started on your project today!

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Contractor Roofing SEO

PPC for Roofing Contractors: How to Make Most out of Your Paid Search Marketing Campaigns.

PPC for Roofing Contractors: How to Make Most out of Your Paid Search Marketing Campaigns.

 

Improve the visibility of your roofing website, get new leads, and book more jobs with PPC ads. 

Google Ads (Adwords) is a crucial marketing medium available to roofers throughout the U.S, as long as it is appropriately utilized. On the flip side, it can be a waste of your marketing dollars if managed by a novice roofing marketer without prior experience in paid search marketing campaigns. Getting leads, converting clients, and attracting clicks is the ultimate goal of many roofing contractors online, and achieving any of these objectives needs marketing savvy, leave alone the three tactics stated above.

Pay per Click advertising is an integral part of a comprehensive internet marketing strategy that brings instant results. You can achieve various goals with PPC, and some of the main reasons why roofers need to use these ads are driving relevant traffic to your roofing website, improving visibility, increasing conversions, and getting new leads. In the long run, however, most roofers use such ads to grow their business online. While PPC is simple to execute, it requires some preparation and planning; fortunately, this post will show you how to make most of your roofing PPC campaigns.

How to Create a Successful Roofing PPC Campaign in 8 Simple Steps

Start by Optimizing Your Roofing Website

Before you launch any roofing PPC campaign, you must look back and craft a useful landing page that will resonate with your ad. Here is why it’s so crucial; when property owners’ click on your PPC ad, it is because your ad content intrigued them and they want to explore more. If the link they click directs them to a generic or unrelated page in your site, like your homepage, that prospect is likely to bounce and go to your competitors.

A click on a roofing PPC ad portrays a willingness to explore more about your ad, which explains why you need to create a landing page that coincides with the content in your ads. For example, if you are running a PPC ad providing free roof inspections to homeowners, then your landing pages should provide more details about the offer or something else that resonates with content in the advertisement.

Besides, you should optimize your landing page for performance because if property owners 

Click on the ad only to be directed to a page that loads slowly, or is hard to navigate, then they are likely to bounce back. Invest your time now to improve conversions so that property owners who will come later will be able to follow through. Here are a few tips that you can use to maximize your roofing website conversions:

    • Use compelling and clear calls to action

 

 

    • Write attention-grabbing and persuasive headlines

 

    • Write copy that’s straightforward and clear

 

    • Use images and videos strategically to retain the attention

 

    • Make information simple to digest by using stand-out quotations, bullet s, and visuals.

 

Research Your Roofing Keywords and Select Them Wisely

Keyword research is a crucial element of a successful roofing PPC campaign because it is the lifeline of the whole process. Without keywords, search engines like Google or Bing will not know when to display your roofing ads. Besides, selecting the appropriate keywords can guarantee the success of your roofing PPC campaigns and help you achieve a higher click-through rate, more traffic, and conversions.

Here are a few tips that will help you get the right keywords for your PPC campaign;

    • Examine the keywords your competitors are using

 

    • Consider what you would search if you were a property owner looking for roofing services or products

 

    • Use keyword research tools to refine your search for appropriate roofing key phrases

 

    • Be more specific with your keywords rather than generic or vague

 

    • Select local keywords when possible

 

Another crucial aspect of keyword research is negative keywords because these will exclude the keywords that you don’t want to use in your campaign. For example, you want to promote a roof repair service but don’t sell roofs, and then you would use tents as a negative keyword to exclude searches for that product.

Choose a Bidding Strategy

There are various bidding options that roofer can choose from, and picking the correct one will depend on several factors, including your PPC management experience, budget, and objectives. One of the first options you will have is to decide whether to use automated or manual bidding. If you are new to roofing PPC, it is advisable that you start with manual bidding as it allows setting a cap on the cost of each click. The major drawback of manual bidding is that it does not give you a chance to optimize your bids.

On the other hand, automated bidding reduces the time you spend managing your PPC campaign, but you will be required to pay more. When it comes to automated biding, you will have several bidding strategies available to help you make most out of your roofing PPC campaign.

On Google Adwords, such bidding strategies include:

    • Cost-Per-Click: Here, you will pay Google every time a prospect/ client clicks on your ad.

 

    • Cost per thousand viewable impressions (vCPM) bidding:  You pay Google each time your ad appears one thousand times to prospects/ clients.

 

    • Cost per Acquisition (CPA) bidding:  You will pay Google every time a prospect clicks on your ad, but the amount of money to be paid will be determined by the cost of acquiring a client in your niche or a similar conversion trend from your roofing website.

 

    • Cost-per-view:   You will pay Google each time your video ad is viewed or engaged in YouTube.

 

Necessarily, you can choose any of the above-discussed strategies depending on whether your goal is to increase traffic, visibility, or conversions.

Set Your Budget

Budget is a crucial part of any roofing PPC campaign, but the good thing with this type of advertising is that you can still work with a limited budget, and you can control the dollars you spend on the ad. In fact, if you are just starting out with PPC and don’t have enough marketing dollars to dish around, you can even get started with a minimum investment of $30. When setting your budget, it is crucial that you look at your competitors and the right roofing keywords that you want to target. Unless you have a huge marketing budget, you should always look for ways to optimize your campaign to prevent wastage spend.

Create Your Landing Pages 

Landing pages are crucial to the success of your roofing PPC campaign since they are the pages that provide answers or solutions to prospects /clients. While you might be tempted to link your ad with the homepage of your roofing website that will offer a poor user experience because it will not give users the exact answers they are looking for.

Instead, create landing pages around specific keywords to give in-depth details about your ad content.

When you answer a prospect’s question, you just don’t give them details; you prove to them that you are a reliable and smart source of information in the roofing industry. That implies they can trust you, and once they believe in you, they can quickly become clients.

Write a Killer Roofing Ad

Once you have crafted your landing page, decide on a bidding strategy and budget, and carefully select your roofing keywords, now, creating your killer ad is finally here. One of the crucial things to remember is to keep it brief and to the point since you do not have much room or time to grab the prospects.

Another vital thing is to have an end goal in mind and write an ad copy based on that goal. For example, if you want to increase sales during a storm or hail damage period, your ad should reflect a roof repair or installation storm damage sale. You need to be creative to grab the attention, pique property owner’s curiosity and hold their interest.

To help grab property owners’ attention, think of a unique value proposition that will make your ad stand out from others, and describe how your service or product will benefit them in one sentence. Now that you have created a killer ad make sure you encourage customers to take action after reading your ad.

Don’t Forget the Call to Action.

Now that you have grabbed the attention of prospects, you can motivate them to convert using a clear call to action. ”Call now,” “schedule a consultation,” and “register now” are persuasive examples of compelling, clear calls to action that tell prospects exactly what to do to become clients. While it may appear redundant to have a CTA on an ad, they assist in acquiring clicks and, by extension, customers.

Without a call to action, there is no reason for running the ad because it merely tells clients what to do next. The call to action should be sweet and brief, but it must also be concise, compelling, and clear.

Track Your Ads to Ensure Performance.

Once your roofing PPC campaign is set up, and you are working hard to improve conversions, your work does not end. This is when the real work begins, which includes monitoring your ads, measuring performance, and making tweaks as necessary to improve results. Part of the reasons why PPC is vital to the roofing marketing industry is because it is simple to track results. You can know the exact times your ad appears somewhere, the number of clicks, and who clicks on your ad. With all that data, you can make most of your roofing PPC campaign and improve other marketing tools.

Some of the most crucial metrics in roofing PPC are click-through rate, bounce rate, and impressions. Impressions refer to the number of times your ad has appeared in searches. The term “impression” refers to a prospect/ client viewing your ad.

Click-Through Rate (CTR) refers to the percentage of prospects who click on your ad after seeing it. So, if a prospect sees your ad but doesn’t click, it is just an impression. If your chance sees and clicks on your ad, then that goes towards increasing your CTR. Your goal should be to obtain a high CTR as possible.

Lastly, the bounce rate is the number of prospects who see and click on your ad but leave without doing anything on your site. Generally, a higher bounce rate of over 90% implies that people are not getting what they want from your roofing website, and you are offering a poor user experience. You need to go back to the drawing board and revise your PPC ads to lower the bounce rate and get more leads/ clients online.

 

BlackStorm Roofing Marketing Manages PPC Accounts Every Day

PPC can be overly daunting because it needs some knowledge of how the process works, research, and planning if you want to make most of your campaigns. The important things to remember include choosing a bidding strategy, setting a budget, and optimizing your landing pages. Then comes the laborious task of researching and selecting the right keywords.

At BlackStorm Roofing Marketing, we have a team of passionate PPC experts who continuously meet and surpass the expectations of our clients, and they want to offer the same for your roofing business! We stay abreast of the latest PPC news so that we can use the new trends and strategies to help your roofing business earn more money.

If you want to make most of your PPC campaign, work with a roofing marketing agency that understands your business and has a track record of helping roofers improve their PPC advertising campaign performance. When you partner with us, we will help your business get more booked jobs and leads through PPC as we have helped thousands of roofing contractors throughout the country.

From selecting the right keywords to the ad copy, competition analysis to customer interest, and many things are bound to change in the roofing market. That’s why you need to hire an agency that will stay abreast of these changes to succeed in PPC advertising.

If you need help growing your roofing business online with PPC strategies that work, then schedule a free strategy session with our growth experts today.

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