Tag: sales

Why Should You Invest in Digital Marketing for Plumbers?

Post author By BlackStorm Home Service Marketing
Post date December 10, 2022

Digital marketing for plumbers provides your company with a variety of strategies for driving sales, attracting leads, and generating leads online.

If you are searching for innovative ways to attract more clients to your plumbing business, then you cannot understate the essence of digital marketing strategies for plumbers. According to plumbing marketing experts, digital marketing is one of the most important assets for your business in the modern world.

When you own a business in the competitive plumbing industry landscape, there are countless opportunities to generate more qualified leads and scale your business growth. But to achieve this, you need to reach the most important leads while making the most out of your return on investment with digital marketing for plumbers. Without further ado, let us dive into our post.

What is Digital Marketing for Plumbers?

Digital marketing for plumbers is the promotion of plumbing service companies through online platforms, including mobile applications and the Internet. Examples of online platforms include search engines, text, emails, social media apps, and websites.

A few decades ago, marketing your plumbing services was achieved through word-of-mouth referrals or advertising. If you got a call to repair a flooded basement and did an awesome job, chances are that clients would call you back if their drain was clogged and recommend you to their family or friends when they experienced the same problem.

But nowadays, the most effective place to begin marketing your plumbing services is online. It is very simple to scale as your plumbing company grows, and you can reach a wider audience with less effort and cost than with offline plumbing marketing (billboards, print advertisements or door-to-door canvassing).

As a plumber, digital marketing is one of the cost-effective ways of marketing your plumbing services online, as most of your prospects or clients are already online.

9 Digital Marketing Strategies for Plumbing Companies

The world is moving towards technology and innovation in all segments. As a result, many services and products you get nowadays could be because of online platforms.

The basic concept is the theory of marketing. While plumbing marketing has been with us for some time, you may have begun more and more plumbing contractors transitioning to digital marketing.

More plumbers reinvest in digital marketing because they understand that they must go where their target audience is to book jobs online. As such, the right plumbing digital marketing strategies normally focus on one important element, the aspect of attention and attraction.

Digital marketing for plumbers is a formidable force and has impacted how people make purchasing decisions. You can market your plumbing company digitally to persuade more people and help them to leverage the benefits your plumbing services have to offer.

The marketing tactics and digital strategy for a plumbing company will differ from those of other types of companies. The following are some strategies you can better use in digital marketing for your plumbing company.

It All Starts with Your Plumbing Brand

When you thought about creating a successful plumbing company from scratch, you did not anticipate that you will be spending much of your time repairing a sweating copper pipe and all night analyzing your ad traffic and plumbing website traffic.

But you understand way more about internet marketing for plumbers than you think. You have created a company name and plumbing logo. You have spread the word about your new business to your family and friends. You have requested all your existing clients for referrals.

Guess what? These are all regarded as standard plumbing marketing practices.

Now, let’s go back to your plumbing brand.

To make the most out of your marketing efforts, we recommend that you start with your branding activities.

Your brand is the promise you make to clients. It is what distinguishes you from the competition and the reason that clients will hire you from dozens of other plumbers when they type in “plumber near me” on Google search.

Here are some questions that will guide you to establish your plumbing business brand:

What unique offering or service do you bring to the market? What makes your business unique?
Who is the ideal client you are attempting to reach?
What are your company’s values and beliefs, and how do they reflect in your day-to-day operations?

Use your answers to the questions above as the basis for coming up with your plumbing company tagline.

For instance, if your plumbing business is committed to offering superior customer services and top-notch craftsmanship, you could create a tagline such as “Once a client, always a client.”

Create and Optimize Your Plumbing Website

A plumbing website is your 24/7 sales representative, which offers information to prospects or clients round the clock and helps them to schedule service appointments from anywhere, anytime. Your plumbing website is an important part of digital marketing for plumbers. It is essential to make sure that your plumbing website as those who know your business will look for it online and expect to get accurate information. Furthermore, prospects who are not aware of your plumbing company will be able to learn about your business if it has a properly optimized plumbing website.

A plumber’s most potent digital marketing arsenal is their plumbing company website. Your business claims some digital real estate on the web by buying a domain name and creating a quality plumbing website.

Prospects will want to know more about your plumbing professionals, experience, overall knowledge, and values in the plumbing industry.

However, having a plumbing website is not enough.

Your plumbing website should be updated and remain competitive with other new plumbing websites. Simply put, you want to ensure that your internet marketing partner or agency can continue updating your website to load faster, is visible, and aligns with the best search engine optimization practices.

Your digital plumbing marketing partner should know how to update your website, optimize it and make sure that simple details such as your NAP (Name, Address, and Phone number) and plumbing services are easy to find.

At Blackstorm Design + Marketing, we understand that building a website is both a science and an art. Therefore, we use our skills, expertise, and knowledge to create a website that helps you achieve your goals.

Optimize Your Plumbing Website for Local Search

One of the most effective digital plumbing marketing strategies to increase your organic traffic is search engine optimization (popularly known as SEO). It is the process of ranking your plumbing website at the top of internet searches. This process is attained by creating a well-structured and optimized website for the target keywords relevant to your company.

The idea here is to make your plumbing business visible online so that more will discover and explore your services. When doing so, clients will be able to discover you more quickly when they specifically look for the name of your company or search for plumbing services within their neighborhood.

For example, let’s say you are a plumbing business in Murfreesboro, TN and you want to obtain qualified leads. Your plumbing search engine optimization strategy should revolve around targeting keywords to this specific area and performing website optimizations to increase your organic rankings.

If your digital marketing strategy contributes to local search, you account for those homeowners searching for your plumbing services in your area. Putting your plumbing business on a local search feature like Google Business Profile for plumbers or a similar feature for Bing will consequently lead to more online visitors.

It can assist you to start a great flywheel that encompasses clicks, sales, and visibility. However, kindly note that these results cannot be achieved overnight. You must partner with a plumbing marketing expert who can apply the right digital marketing strategies for your business.

Remember that marketing for plumbers does not have to be challenging, but it does require the right activities done in a consistent manner so that you can achieve your goals. Work with an agency that understands search engine optimization for plumbers and has experience applying the appropriate plumbing marketing strategies to increase opportunities for their customers.

Publish High-Quality Content

70% of customers prefer to obtain information about your business through an article or blog post instead of an ad. As a result, premium content is essential to digital marketing for plumbing companies.

Content marketing for plumbers is another excellent SEO tactic that can scale the growth of your local business. It is the process of sharing and creating important digital content to help drum-up interest in your plumbing company.

There is no steadfast rule as to the kind of content you must create. If you want more plumbing leads, you need to create content that your prospects or clients are interested in (tip: keyword research helps) and publish it on the platforms they use.

Content marketing solidifies your plumbing company as not only a service but as a valuable resource that helps with all plumbing-related topics. The greater amount of quality content you offer to the public, the more you appear as an expert.

Related: Plumbing SEO content

And naturally, clients always want to hire professionals to solve their plumbing problems, which leads us to our next point. Your digital plumbing marketing strategies must have measurable and clear goals.

For instance, let’s say you want to invest heavily in blogging. Publishing and creating content is not actually sufficient to generate exclusive plumbing leads. You need to understand who your target market is and tailor content to their search intent and interests.

Once you identify who your ideal client is, you will want to request, “How does this content relate to my plumbing company?” “Does this offer value” “Am I utilizing plumbing keywords effectively?” “Does this resonate with the user intent” and more.

Manage Your Online Reputation

Online reviews are the new digital word of mouth. Favorable online plumbing reviews can break or make your business in the digital age. Not only do they impact your reputation as a business, they also generate qualified leads.

Managing your online reviews is crucial for all kinds of businesses. You can partner with a reputation management expert at a digital marketing business to maintain its reputation online.

Besides this, it is important to approach the aspect of feedback differently. Remember that local plumbing businesses that can engage with their customers will help to enhance experiences and help prospects see that your company is transparent and honest.

See how your customers feel about your plumbing services and make sure that they see what went wrong in your service delivery.

It is advisable that you interact with your potential and current clients to make sure that you clear up any misunderstandings on review websites. This is where internet marketing services will play a critical role; the right online marketing agency can provide reputation management services and help you to enhance your internet marketing performance.

Supplement SEO Traffic with Pay-Per-Click Ads

Pay-Per-Click advertising is one of the effective methods to advertise your plumbing service company online. It is very popular among local plumbers because it can assist to generate plumbing leads fast. This is because pay-per-click advertising targets relevant market groups suited for your plumbing business.

Google Ads allows plumbing companies to rank their landing pages above organic search results via paid ads. Paying for a plumbing website early in your digital marketing campaign makes sense for plumbers. Furthermore, because plumbing SEO can take up to six months to adequately index, pay-per-click ad clicks can supplement organic traffic and generate leads.

Ideally, your plumbing marketing incorporates both.

But make sure that you perform A/B testing regularly. A/B testing is a great way to tweak your plumbing PPC ads to be more effective and guarantee a higher conversion rate for lower CPC.

Use Social Media Marketing to Promote Your Plumbing Services Online

In today’s era, marketing through social media has become one of the key ways to promote any kind of business. Many plumbers have taken their business to a whole new level via social media marketing. Thus, you can utilize social media to improve your plumbing business reach.

Partner with a digital marketing agency for plumbers to create customized messages and profiles for every social media platform to market your business. Remember that social is all about being engaging and active. Respond to your clients who contact or message you about your plumbing company details.

Claim all Plumbing Business Citations Online

Local plumbing companies will have a host of directories online to submit their citations, creating no follow backlinks to your plumbing website. NAP citations can also distribute your contact details throughout the internet, making it easier for Google to identify your company as a specific entity.

Most plumbing contractors know important directories like Better Business Bearue, Angie List, and Home Advisor. Still, thousands of more exist for plumbing companies. Investing in a citation service can help you instantly submit citations to a wide range of directories.

Build a Strong Customer Base with Email Marketing

Email marketing offers the highest returns compared to others forms of digital marketing for plumbers. What makes email marketing for plumbers so effective is your message is delivered directly to your prospects in their inboxes. However, for email marketing to be effective, you need a list of email addresses. Rather than paying for these, we highly recommend that you implement a lead capture form on your site to create a mailing list of web browsers already interested in your services.

From there, you send quality content regularly just to ensure that you are not overwhelming them to a point that they hit the unsubscribe button.

Some email marketing campaigns include promotional emails, crucial company announcements, and newsletters. Email marketing offers amazing marketing opportunities to personalize messaging, build relationships and reshare content with loyal clients.

Measuring Digital Marketing Results for Plumbers

Every internet marketing campaign for your plumbing business should have a goal, and you should track the results. Using tools such as the Google Search Console, you can monitor your digital growth and appropriately attribute certain campaigns to the leads. But before you can track anything, you must identify your objectives as a plumbing business. For instance, you wish to generate X amount of leads each month while spending Y dollars on marketing or advertising. The ROI will be Z, and the quarterly income will be Y. Also, the best digital marketing agency for plumbers will offer these reports on demand.

Google Search Console

Search Console is a free tool by Google that can help you track technical errors with your website and search engine performance. Through GSC, plumbers can be able to visualize queries that attract the most traffic to their website and which pages are popular for search engine users. Based on this data, plumbers can tweak their site content to satisfy user intent better. For instance, if a search query has many impressions but fewer clicks, you may wish to change your page titles to gain more clicks.

Google Analytics

Google Analytics is a tool that helps plumbing contractors to track site visitors, engagement, and behaviors. If you don’t know how to set up a Google Analytics account, click here to learn more. Once you create your GA account, you can start creating goals and monitor your success over time. For plumbing SEO in particular, it is crucial to wait for about two months before analyzing the accumulated data.

Google Business Profile Insights

GBP offers plumbing contractors an in-depth portrait of how Google Maps users locate their company. For instance, it shows which queries (such as plumber near me) cause users to click on your Google Business Profile listing and how regularly the user contacts the business through the GBP listing. Based on your results, you want to improve your GBP with more Google posts, Q&A’s, and photos.

Facebook Insights

Facebook audience insights offer plumbers detailed information about general Facebook users and followers. Based on the statistics, plumbers can create content for their Facebook page, boosting engagement and contributing to sustainable plumbing business growth.

Work with Blackstorm Design + Marketing to Obtain More Plumbing Clients Through Digital Marketing

Conclusively, you can utilize numerous strategies when marketing your plumbing business. The right digital marketing agency for plumbers will present a comprehensive strategy that will assist you to gain online visibility and obtain leads. Whether you are searching for plumbing leads or want more from your current marketing efforts, our plumbing marketing team can assist.

We have assisted many plumbers to improve their online presence, use social media platforms to meet goals, and increase search engine rankings while optimizing their marketing costs.

If you are searching for help with taking your plumbing business online through effective digital marketing strategies, schedule a free profit session with Blackstorm Design + Marketing to help you optimize your inbound marketing, social media channels, and the lead generation today.

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Plumbing Public Relations

How to Choose the Right Plumbing CRM Software to Grow Your Business

Post author By BlackStorm Home Service Marketing
Post date July 20, 2022

As your plumbing company gets super busy and you begin booking more and more jobs, you might struggle to keep up with your diary. Building good client relationships is crucial to the success and growth of your company, and plumbing customer relationship management (CRM) software is a good way to maintain those relationships. Plumbing Customer Relationship Management is a term that refers to any process that helps your company improve and optimize the way they manage their customer relationships. However, the practice of CRM is an ongoing process of rewarding clients for employing friendly client services and identifying new clients and their loyalty.

Today, plumbing CRM typically comes in form of software and apps as a service with multiple features. They have become an important tool for plumbers of all sizes, including local plumbing businesses like yours. Without further ado, let us dive into our post.

Why Does Your Business Need a Plumbing CRM System?

It may seem nonsensical for a new plumbing company to invest in a Customer Relationship Management Software before you even get clients. But, when it comes to monitoring client interaction and converting leads, spreadsheets won’t work in the long run.

Without proper CRM software, your sales crew will have a difficult time staying on top of clients’ minds and following up on leads. Worse still, you don’t even know about the huge business opportunities you are missing out on.

Operating without a CRM solution is like throwing caution to the wind for an established plumbing business. If your sales team is becoming inefficient and running into problems, a plumbing CRM can be of great help. Read on to know what a CRM solution can do for your plumbing business.

1. Streamline Your Plumbing Sales Process

The foremost benefit of CRM software is that it accompanies your sales staff throughout the process of getting a lead, converting it into a paying client, and closing on emerging opportunities. A plumbing CRM will help to streamline the management of client relationships.

If your sales crew needs assistance being better organized and working as a unit, then a plumbing CRM can help as well. If your staff works as a group on a particular project or if specific members handle different parts of a project, then coordinating tasks can be hard. The right plumbing CRM software can help you program client-related tasks and assign them to members of your team. This way, every sales representative has clear objectives and defined roles. No opportunity of closing a plumbing sale will be ignored.

2. Centralize Client Information

A plumbing CRM software will keep client information in individual files. These files can be furnished with fresh data with every new development of your relationship with the client. Every email, contract, offer, phone call, etc., will be stored conveniently in one place. Your team will access this information and update it so that every member stays on the same page. This will help your sales team save both effort and time because they won’t have to scramble to access a client’s file within a second.

Furthermore, digitalizing and centralizing sensitive client information is safer than maintaining paper files. Storing data on the cloud implies that your team can access it from anywhere in real-time, as long as they have a good internet connection. Most CRM software includes regular data backups, helping you be proactive in the case of disaster recovery. Moreover, your client files will not be misplaced, accidentally destroyed, lost, or misplaced if they are stored in cloud files.

Lastly, your plumbing CRM software can be integrated with other software in your plumbing business uses daily. Consequently, a plumbing CRM can monitor your support tickets, live chats, emails for every client, and phone calls, right in their files. This helps your team consult their CRM for direction because both your client’s information and team schedules are synchronized in a single interface.

3. It Helps Your Plumbing Business to Accompany Prospects or Clients in Their Buying Journey

Accompanying clients from the start to the end of their purchasing journey is a great earmark of prospects’ success. In a plumbing CRM, you will be able to plan your next course of action. Rather than depend on a spreadsheet planner, a course of action can be implanted each step of the way.

Your plumbing CRM will help you easily identify and follow up on qualified leads. It will help track the process of signing a new client, so the latter’s particular details are available to a team, both support and team. It will help you stay in contact with a client at regular intervals to remain on top of solved support tickets. Last but not least, monitoring a client’s involvement with your plumbing company can help your team identify opportunities for up or cross-selling, thus organically growing your lead volume while helping clients succeed.

4. Fosters Inter-Departmental Cooperation

One of the prominent features of a plumbing CRM system relates to the capacity to collect all kinds of information. So, it follows that with the details on hand, there is cohesive inter-departmental cooperation from your technology to the sales team.

To attain a great customer relationship is a tricky affair as numerous factors come into play, like coordinating sales, advertising, and offering customer support. If there is no smooth cooperation between your team assigned with those jobs, good client relationships can never be achieved.

5. Data Entry Automation

A few decades ago, client information had to be entered manually after each service. This can be a time-consuming and tedious process. Besides, manual entry of client information is also prone to human error. A solution to that problem is through data entry automation.

For example, with plumbing CRM software, your sales crew doesn’t have to spend countless hours recording emails, logging calls, and other client interactions. As your information is now automated, it is also easier for your sales crew to keep tabs on crucial information that can assist your plumbing company to become more effective and efficient, sales-wise.

6. Simplify Client Interactions

Nowadays, there are numerous opportunities to engage and reach leads and clients online, such as email, social media, video calls, and live chat.

CRM software has evolved to meet the unique challenges of client-facing teams, they will have integrated with other services and channels via which your clients and leads engage with your plumbing business. Some plumbing CRM software can help in:

Call Tracking to place, prioritize and record calls from the CRM and log those calls with the associated contact record.
Email tracking to tell you when your leads open emails, automate email marketing campaigns and send follow-up messages.
Social media management tools closely monitor comments, brand mentions, and questions on social media and then directly respond from the CRM software.
Chatbot builder and live chat to deal with FAQs and handle queries.

How to Choose the Plumbing CRM Solution That’s Right for Your Business

Choosing a plumbing CRM solution is not like picking an item at a convenience store. It needs some dedication and patience. The same applies when selecting the right CRM software for your plumbing company. Here are some tips you should consider when selecting a plumbing CRM software:

Understand the functionalities and features you need

Your plumbing company is unique in terms of customer base, growth dynamics, and processes.

So, committing to a set of standard, inflexible or basic functions is not wise. What you require is a scalable plumbing CRM solution.

As your plumbing company grows, so will your CRM requirements. That’s why you need to ensure that the CRM software you pick can be upgraded easily to the more sophisticated versions.

Another thing to know is that CRM software comes with numerous functions that need to appeal to a wide range of businesses. But you don’t need to pay for the functionalities you don’t require.

Ensure Your CRM Software Integrates with Other Applications

This is one of the crucial factors to consider when selecting a CRM solution for your plumbing business.

You are not purchasing CRM as yet another system in your company. You are purchasing it to assist you to streamline your plumbing company operations!

That’s why you need to make sure that the CRM solution can integrate with the other applications you already have in your plumbing business.

Consider User Experience

One of the most important criteria for selecting a CRM solution is what experience when you utilize it. Thus, your CRM should be intuitive and helpful to clients, and in addition, it should also leave a pleasant experience for your users.

Cost

Talking of cost, how much does a plumbing CRM cost? It impacts the subscription deployment and plan methods, but cloud-based plumbing CRMs have become affordable.

The price of a CRM software is a huge consideration, hence you can start with a Free CRM software to jumpstart your business and later upgrade it to paid solutions when your operations grow.

Frequently Asked Questions on Plumbing CRM

What does a plumbing customer relationship management include?

Customer relationship management solution for plumbers refers to a combination of strategies, practices, and technologies that plumbing companies use to analyze and manage client data and interactions throughout the entire client buying cycle.

What are the main phases of customer relationship management?

Reaching a potential client
Acquiring the customer
Conversion
Retaining customers
Client loyalty

What factors are crucial when selecting the right plumbing CRM?

Good customer relationship management should be:

Simple to use
Reporting and customization
It should be affordable
Work seamlessly with other software in your plumbing company.
Seamless scalability and accessibility

Conclusion

Given the advantages of having a plumbing CRM solution for your company, it is easy to know how and why you are missing out on huge opportunities when you don’t have them. There are so many plumbing CRM solutions out there in the market, each with its cons and pros. So it’s up to you to match those unique CRM capabilities your plumbing company needs. To be able to nurture your relationships with your clients and remain competitive in the market, it is safe to say that a plumbing CRM solution is one of the must-have tools for your plumbing business today.

Google Advertising Plumbing

DEMYSTIFIED: A New Way Of Getting More Qualified Plumbing Leads From Google Advertising

Post author By BlackStorm Home Service Marketing
Post date June 2, 2022

Generate Leads, Drive Sales And Improve Your Brand Awareness With Google Ads For Plumbers

Are you a plumber constantly looking for more clients or leads?

Are you tired of being that statistic of a never-ending narrative of one busy week, then mute the next?

It doesn’t have to be that way when you can have Google PPC Ads campaigns executed and set up specifically for your plumbing services, then later managed for continual growth or improvement.

This will free up your time to do what you know best to serve your clients and run your plumbing business.

Currently, the inclusion of Google Ads for plumbing contractors and other home service businesses like roofing or HVAC has become increasingly practical and crucial.

That said, running and creating Google PPC Ads for your plumbing company can be daunting. This is because plumbing AdWords isn’t just what you specialize in!

It is common for plumbing contractors like you to entirely neglect their business and marketing needs. Typically, plumbing projects are your butter and bread, but you have to concentrate on growing your plumbing company. Leave your Google Ads to a reputable plumbing Ad agency.

Let us dive into our step-by-step guide to help your plumbing company achieve greater success and growth by implementing Google Ads without further ado.

What Are Google Ads for Plumbers?

Google Ads, previously known as Google AdWords, represents one of the most frequently used paid search marketing campaigns in the plumbing industry. It is an online advertising platform for Google. Google Ads is a business tool that helps plumbers to promote their plumbing services on any Google properties, which consequently results in more customers. Most home service contractors like roofers and plumbers we work with invest part of their advertising dollars in it.

This concept applies whether they are handling marketing on their own, depending on an in-house team, or paying a plumbing ad agency to manage it on their behalf.

The reason is candid: Google Ads for plumbers work in attracting new customers.

But to obtain the most benefit out of Google Ads, it’s crucial to know the differences between three primary categories:

1. Google Search Ads: These campaigns help you place ads on the vast network of search engine results. You can display ads to homeowners actively searching for your plumbing services online. You only pay when someone clicks or calls through your ads for this type of ad.

2. Google Display Ads: Unlike conventional search ads, Google display ads are shown to more than 2 million users, applications, videos, and websites that are part of the Google Display Network based on their past online activity.

3. Google Local Service Ads: Local service ads offer a unique opportunity for plumbing contractors; in that, you pay for quality leads instead of clicks. That makes them ideal to use to ensure that you are getting the most out of your advertising dollars.

How Does Plumbing Google Advertising Work?

There are two primary ways in which plumbing contractors use Google for advertising and marketing. One is through plumber SEO (search engine optimization), the practice of offering engaging and relevant content while strategically using search terms or keywords. This is usually achieved with the assistance of a professional plumber marketing agency or using paid or free tools.

Plumbing Google AdWords is a paid advertising service offered by Google. Plumbers pay Google to have their ads page put in an advertising slot on users’ browsers. But how does Google determine which plumbing ads will get more priority? Through a process in which plumbers place bids. Depending on the kinds of ads, the winning ad will appear either as a banner on the Google Display Network or on the search engine result pages (SERP). But to attain any meaningful success with your advertising budget, it’s essential to implement a good plumbing Google Ads strategy.

Google Ads for plumbers targets browsers looking for particular keywords. Plumbers can later fine-tune their ads based on the factors like geographical location. Ad spend will impact the reach of your ads and the time frame they will be shown to users. The quality of your ad is another factor to the success in attracting paying clients.

5 Reasons Why Google Ads for Plumbers Are Crucial

Homeowners first research on Google to find plumbing near them to solve their problems. So, internet marketing revolves around being available whenever prospects or clients demand information about your plumbing company online.

Most plumbing companies use Google Ads to promote their services online, making it crucial for plumbing businesses to create campaigns that can help them stand out from the competition. Here are some incredible benefits of using Google Ads in your plumbing business strategy:

1. Increased Customers and Leads

Google Ads for plumbers is one of the effective tools for generating leads online. If your ad campaigns are correctly set up, they can send extremely qualified and targeted leads to your plumbing website, opt-in form, or other online collateral.

Google Ads helps your plumbing company focus on prospects or clients searching particularly for what they offer. This implies your plumbing company’s search can be refined so that only homeowners who are ready to book service appointments are sent to your plumbing website through this platform.

2. High ROI

Unlike other internet marketing strategies, Google Ads makes plumbers pay only for ads people click on. But once you optimize your plumbing Google Ad campaigns, you can enjoy a higher return on investment, which may not be possible with other marketing strategies. But this takes time.

To get a clear perspective of what hacks will give your plumbing business get the best results, you need to continually track and test your campaigns, which plumbing AdWords is known for, as it offers all the data crucial to calculate your ROI, as well as keywords entered, and the cost of each click.

3. Google Ads Helps You Discover More About Your Target Market

Google Ads for plumbers aren’t restricted to advertising only. In fact, they help you get in the minds of your potential customers.

Understanding your target audience makes it much easier to deal with clients and discover what they want. While this is typically hard to do and needs a lot of research, Google Ads provides information about customer requirements and habits that plumbing business owners dream about.

This includes details of the keywords a client used to find your plumbing website, their location, type of devices used, and days or times of the week they were actively searching. You can utilize this information to refine your plumbing marketing efforts so that your ad budget is not wasted on marketing to prospects that are not interested in your plumbing services.

4. Google Ads for Plumbers Ensures That You Stay on top of the Competition

It took years before some home service contractors like plumbers or roofers appeared on the first page of the Google search results pages. You will appear on top of their search query since you promote your plumbing ads through Google Ads.

You are paying Google; therefore, you will be at the top of their priority list. In fact, as many people that clicked on the search results, the same number would visit to know the incredible services your plumbing company offers.

5. Using intention by creating Google Ads for Plumbers

What makes Google Ads stand out from other forms of online adverts is their intention.

Google Ads may come enticingly, yet it still advertises your plumbing company as the best consideration. But on the search platform, whether a prospect is not searching for you, but as they type in your keywords, you may assist them in finding what they really need.

We will discuss how to create, analyze, and manage your Google Ads for plumbing services within this post.

Don’t have time or skill to run Google Ads for your plumbing company?

Schedule a free discovery call with Blackstorm Design + Marketing PPC experts for help.

12 Tips for a Successful Plumbing Google Advertising PPC Campaign

Your plumbing company is unique, and it requires a personalized ad strategy to meet your goals and bring in more clients. This is because people are looking for almost everything online. Some of them are searching for your plumbing services. Advertising your plumbing business on Google is an effective way to generate new business and create brand awareness.

While creating an instant plumbing PPC campaign is possible, developing one that generates optimal results can take a lot of effort and time. But, with lots of competition online, you need to make sure that your ad stands out and gives you the clicks you need. Here are some steps you can take to make sure that you obtain the most out of your plumbing Ads campaign:

Understand and Research Your Target Market

At this stage, you still haven’t invested one dollar into plumbing ads. Instead, you should invest the resources and time to understand your target audience fully. Examine the kinds of websites your target audience spends the most time on? Which plumbers are running effective Google ads campaigns? You can utilize the Ads platform to understand most of these elements, all without spending a cent, courtesy of Google!

Conduct Keyword Research

Competitor and keyword research are important steps for an effective plumbing AdWords campaign. Tools such as Keyword planner can assist you in finding search phrases that relate to your plumbing service. But you should choose keywords with your rivals in mind, factoring in which phrases other plumbers are likely to bid on and ways in which their plumbing services differ from yours.

A keyword such as “plumber” with high search volume is crucial to the content of your page and might have a low bid price. But it might not be the best place to invest your ad budget. If you notice other plumbers are using the same high-volume keywords, they will outbid you for a Google ranking.

More plumbing niche keywords, for instance, “[your city] bathroom sink not working” will have a lower search volume monthly. It may also be a costly bid, and even if it obtains lots of clicks every month. Your Google Ad will likely have a click-through rate if your plumbing business is a top result. The danger in advertising only to plumbing keywords is that you are less likely to be visible to multiple online users.

Carefully selecting and researching plumbing keywords helps to make sure that you are reaching the right audience with your plumbing ads while maximizing your Return On Investment (ROI).

Write an Effective Google Ad Copy

In the plumbing industry, your ad copy assists you in creating the initial impression of your business in the eyes of prospects or clients. A compelling Google text ad will help your business obtain more clicks, resulting in high conversion rates.

That said, how you write your ad copy affects the cost per click and the ranking in the paid search results. Your ads should be relevant, empowering, and specific to reach potential clients effectively. Here are some best practices for writing effective Google text ads and common pitfalls to avoid:

Showcase What Makes You Unique

Free plumbing inspections? Emergency plumbing services? Tell homeowners! Highlight the plumbing services or offers that may make your plumbing company stand out.

Include promotions, prices, and exclusives

Homeowners or property managers often use Google to make a decision about plumbing services. Offer them what they require to make an informed decision. If your business is offering a limited-time offer, say so.

Empower clients to take the desired action

Are you providing a specific plumbing service? Tell people how they can schedule a service appointment. CTAs like call today or get a quote makes it clear what steps the client needs to take next after visiting your plumbing website.

Include top keywords in your ad copy

What is an effective way to attract users’ attention than to have the plumbing service they are looking for being the initial thing they see in your ad? Adding plumbing keywords in your ad copy shows that your ad is relevant to what people are searching for.

Create a Targeted Landing Page for Your Plumbing Google AdWords

This is perhaps the most common blunder plumbers new to Google Ads make is directing all the web traffic from PPC ads to the home pages of their plumbing website. Many times, these plumbing contractors invest in ads, realize they aren’t obtaining results, and write off Google Ads as a waste of advertising dollars.

Let’s face it: Your home pages are a terrible place to direct your traffic. Figure it out this way: homeowners are looking for a particular plumbing service when they search. By directing them to your home page- which has lots of different options and elements on it-you have wasted their time (and possibly your ad spends).

Instead, you need to build targeted landing pages that address a homeowner’s query entered into Google. Landing pages should have one definite purpose, and there is a single conversion goal and a path to that goal for browsers to follow.

Have a Clear Goal for Each Campaign

It is easy to get ambitious with a plumbing AdWords campaign, especially if you consider spending a huge chunk of your advertising budget. But, you must select one specific objective for each campaign. By doing so, you will help increase the ROI of your campaign dramatically.

Target Emergency Plumbing Keywords

The first step to success on Plumbing AdWords is knowing where your ideal client is coming from and then targeting them with your ads and keywords. Think about an ordinary homeowner. Perhaps it is about midnight, and it’s cold, they discover that one of their pipes has burst and is flooding their basement. They quickly turn on Google-what do they require? Immediate help. It is an emergency. They don’t want to complete a lead submission form and wait two or three days to get a response-they require a plumber to come over to their house right now!

You target this client by including the keywords “emergency plumber near me”, “emergency plumbing”, and “plumbing after hours” to an ad group in your plumbing AdWords campaign. Then, in your emergency plumber ads, emphasize that you provide 24/7 service, and you are the best plumber for emergencies.

When your ideal client realizes that you offer what they require, they will instantly click your ad and become a hot lead. When given the option between a generic plumber and one that particularly emphasizes their ability for emergency plumbing, you can bet which ad that client will choose. Make sure that you put your emergency phone number on your plumbing website.

Ensure Relevancy with Keyword Granularity and Ad Group

Relevance is vital when you are advertising your plumbing services on Google. When a prospect types in “commercial plumbing services”, for example, they would rather click on an ad that specifically talks about commercial plumbing than a generic ad that focuses on local plumbing. Why? Generally, they feel that the plumbing company that addressed their specific pain point understands them better and their unique needs. This establishes an instant sense of trust. When you can showcase, with your Google ads, that you clearly understand what they require and provide a solution to the problem that they have, your qualified plumbing leads will skyrocket.

So, how do you create a plumbing AdWords campaign to display specific ads to particular types of searches? When you craft your ad campaign, you are given the freedom to sort your keywords into various ad groups, and every ad group will only display its search terms in the ad group.

For example, if you have a commercial plumbing ad group, you will only add commercial keywords in that group to target in Google Search. The same applies to any type of plumbing service that you provide. Do you provide remodeling plumbing services? If so, create an ad group targeting “remodeling” and create remodeling ads. Do you offer emergency plumber services? Set up its own ad group just for emergency services.

When a potential client sees that you provide not only what they generically require, but what clearly they need, get ready for a consistent stream of hot leads.

Set up a Retargeting Campaign

Retargeting is an effective tool for improving your conversion rates and skyrocketing your lead generation. Plumbing retargeting shows display ads to browsers who have already visited your plumbing website as they browse other websites to remind them that they may still require your services. Plumbers who run retargeting ads generally enjoy high volumes of qualified leads.

Best of all, it is typically cheaper to show a prospect a retargeting ad than to find the initial client on Google. For example, you may spend $10 to get a client on Google Search, but if they land on your plumbing website without becoming a lead, you could spend an extra $1 through retargeting and retaining them as a qualified lead. In the long run, you spent $11 instead of an extra $10 to attempt again with a prospect completely new, for a total of $20.

Use retargeting ads for plumbers to increase the effectiveness of your search advertising campaigns and obtain more leads to grow and sustain your ROI.

Use Negative Keywords

Negative keywords are utilized to prevent your plumbing ads from appearing to people whose search queries are not related to the services you offer. In turn, giving your plumbing business a chance to reach the best target audience whilst efficiently spending your advertising dollars on clicks that won’t convert.

The key to success with the plumbing AdWords campaign is to understand exactly who you are targeting to increase your conversions and CTR ultimately. Your goal should be to focus on relevant keywords as well as refine the search terms you are bidding on to skyrocket ROI and increase relevance. Here are some of the benefits that you can enjoy by using negative keywords:

Increase relevance of your ad group
Skyrocket conversion rate
Improve Click-Through Rate
Attract relevant leads to your plumbing website
Save your plumbing business money
Improve return on ad spend

Bid Strategy

Selecting the right Google Ads bidding type and implementing a good strategy for adjusting bids is crucial to driving your ad spend down. If you don’t understand clearly what you are doing, you can end up wasting your advertising dollars on a few clicks. But when you make the right moves, you can take your plumbing Google advertising performance to a whole new level.

Use Ad Extensions

Let’s face it: you can’t say enough with your plumbing Google ads. That’s why Google now gives more options with Ad extensions, making it easy for you to include extra information about your business, plumbing services, thus encouraging users to take the desired action.

Conversion Tracking

After a user interacts with your plumbing ad, you should be able to monitor what happens thereafter. Did they sign up for your emails? Did they schedule a service appointment? That’s why you need to enable conversion tracking in your Google Ad campaign.

Doing it Yourself or Hiring an AdWords Agency: 4 Reasons Why Hiring a Plumbing Advertising Agency is the Best Option

Managing a Google Ads account or advertising campaign for your plumbing company is a skill that you can only acquire after investing a lot of time and effort. If you don’t have the time to master the skill well, then you are losing an opportunity to obtain better returns from the dollars spent on your advertising campaigns. You will not also get a great conversion rate because you don’t have the tools to measure the effectiveness of your campaigns and make necessary changes.

Here are some reasons to consider hiring a reputable plumbing ad agency to manage your campaigns:

1. You will Save Time

Creating a Google Ad PPC strategy, building ads, and managing a campaign takes a lot of time, particularly if you don’t have previous experience with running a successful campaign.

A plumbing PPC management agency can handle all of the above steps for you, freeing up your time to spend on other important business activities. Plus, an experienced Google Ad management company can quickly create and launch your campaign.

2. You will obtain detailed, transparent reporting

The best plumbing PPC management firms should have systems to track your ad campaigns and give you regular results reports.

This feature saves you from the headache of setting up such processes yourself. They will be able to give you more comprehensive reports than you would obtain otherwise.

3. Ad Management Agency’s Experience is invaluable

A plumbing ad agency has specialists who have seen many campaigns come and go. You can leverage a few skills from such experience, including when to push for risks, when to play safe, and when to venture into untapped markets.

4. Plumbing Ad Agencies Know How to Obtain Desired Results

A high-quality plumbing PPC agency understands how to get results and has been doing so countless times. Working with such a Google Ad management agency can help you drive great results without wasting your budget.

When choosing an agency, search for one with evidence of testimonials and results.

Frequently Asked Questions on Plumbing Google Advertising

Do Google Ads work for plumbers?

Google ads help plumbers to be found on top of the search engine results pages, thus translating to more booked jobs and consequently increasing your revenue. Best of all, they provide a quick way of generating qualified leads for your plumbing business than other internet marketing strategies like SEO.

How can you get more plumbing leads online?

You can do several things to generate a consistent stream of leads online, including creating a professional plumbing website, Search Engine Optimization, Google local service ads, social media advertising, online reputation management, and retargeting.

How do you advertise your plumbing services?

If you are figuring out how to market your plumbing company, consider exploring the following options:

Claiming, verifying, and optimizing your Google My Business listing
Creating a converting plumbing website
Manage and collect numerous positive reviews
Use superior customer service as a marketing tool

Optimize Your Plumbing Google Ads Campaigns to Maximum Profitability with Blackstorm Design + Marketing

Today Google local service ads offer numerous opportunities for plumbing contractors. They develop a sales funnel for local clients who understand what they want and are ready to schedule a service appointment while allowing plumbers to pay for leads instead of clicks.

But for most plumbers, Google local service ads, like other internet marketing channels, will represent just one crucial piece of an overall plumbing marketing strategy.

Following best practices for channels like Google Display and Search ads are no less crucial to leverage your advertising budget effectively.

Trying to manage all these elements manually can be an uphill assignment. But partnering with a plumbing ad agency like Blackstorm Design + Marketing makes such tasks incomparably easier.

Do you want to grow your commercial or residential plumbing business through Google Ads?

Schedule a free discovery call with Blackstorm Design + Marketing to see how we can help generate leads with our PPC services while increasing efficiency across your plumbing company.

Marketing Plumbing

The Plumbing Customer Journey: How Your Small Plumbing Company Can Take Advantage of Major Business Marketing Moves

Post author By BlackStorm Home Service Marketing
Post date May 19, 2022

Do you understand what your plumbing client buying journey looks like?

If not, you are losing out on sales and qualified leads to the competition. According to a survey from Salesforce, more than 60% of plumbing companies have not even known their plumber marketing funnel. Those that do achieve great results, though.

With every search you conduct on the internet, the content availed to you becomes more and more relevant. It seems to suit your needs perfectly each time until it appears that all you require to do is ponder about a certain subject, and instantly you are bombarded with information specifically on that topic.

This post will discuss the various stages of a plumbing client buying journey and what you should do increase sales and leads at each one. Plus, we will cover the plumber marketing tips to help you convert more qualified leads online.

Marketing 101: Understanding Your Plumbing Client’s Buying Habits

Thanks to clogged toilets and flooded basements, homeowners often call plumbing and HVAC contractors in case of an emergency. Standing out from the competition is a must when homeowners are frantically looking for assistance, but understanding why homeowners choose one plumber over another is always challenging. This is why having a solid understanding of the customer buying journey and plumbing marketing strategies suited to this journey are important.

At Blackstone Design + Marketing, we have launched the plumbing services buyer research report to monitor how the average plumbing homeowner behaves at every stage of the purchasing process. This report reveals what occurs when a clogged toilet and a potential client pick up the phone so that you can align your plumbing marketing efforts on the platforms you use the most with information and message that will resonate.

Step 1: Awareness/ Attention: Realization That There is a Plumbing Problem

Whether plumbing and HVAC clients are actively replacing a worn-out system or dealing with a busted pipe, they want to hire a plumber that they can rely on. The awareness stage begins with a homeowner with a problem. A problem for which your plumbing business has a solution. It’s the best remedy, of course. Your competitors don’t even come near.

According to a Content Marketing Institute survey, more than 80% of marketers say that content marketing is the most effective way of improving your brand awareness.

Brand awareness is when homeowners become aware of your plumbing brand or services. For instance, they may come across your ads on Facebook or your plumbing website in the organic search results.

At the awareness stage, you want to focus on getting your plumbing brand ahead of as many prospects as possible. You can achieve this through search engine optimization, content marketing, paid advertising, and social media marketing.

Step 2: Consideration/Interest: Learn About Local Plumbing and HVAC Marketplace

The second stage of your plumbing marketing funnel is consideration or interest. In this stage, homeowners are aware of your plumbing brand and want to learn more about it. They might have come across one of your posts, visited your plumbing website, or watched a video about your plumbing services.

Homeowners often begin to educate themselves about the plumbing marketplace online. More than 25% of plumbing service shoppers depend on search engines like Bing, Google, and Yahoo to find a plumber. That said, word-of-mouth referrals and previous experience are contenders during this stage. Of clients surveyed 20% contacted a previous plumber, and another 20% requested a family member or a friend for their input.

As such, a well-crafted plumbing marketing plan should include digital advertising, search engine optimization, as well as incentives encouraging customers to refer other homeowners in their network.

Step 3: Decision Stage: Evaluating the Top Plumbing Company

This is the third stage of your plumbing marketing funnel where prospects are interested in your plumbing service and consider scheduling a service appointment. Plumbing clients may contact your business during an emergency and require service promptly, but still, they want to partner with a quality and reliable plumber to complete the job. After conducting initial research, homeowners evaluate top plumbing contractors based on various factors.

Although cost is a major concern during the evaluation stage across industries, it was not the sole criteria clients used when choosing a plumbing service provider. For more than 50% of plumbing clients, customer reviews and ratings were the most crucial factor.

What does this imply? In the plumbing industry, where a shoddy job can cause major damage or discomfort, establishing trust is key, and clients rely on ratings and reviews as proof of a business they can trust for superior work. Including customer testimonials on your plumbing website and gathering, ratings and reviews across platforms like Facebook and Google will help you as a top-notch plumber.

Step 4: Deciding on a Plumber They Can Trust

All the efforts you put into your plumbing marketing strategies bear fruits in the decision stage. When it’s time to zero in on a plumbing contractor, plumbing contractors don’t call around as frequently as customers in other industries.

Building plumbing brand awareness through plumber advertising and a vibrant presence on social media will keep your plumbing company top of mind for potential clients. Investing in website search engine optimization and paid search advertising can help your company rank higher in results when customers are looking for your plumbing services.

Step 5: Turning Clients into Brand Ambassadors

In plumbing and HVAC, advocacy is more important than any other industry. Clients with a positive experience are likely to return back, and word-of-mouth referrals help to secure new plumbing clients. To obtain those all-crucial reviews and ratings, follow up with clients after each service to make sure that they are satisfied.

This is a great chance to make sure any problems are addressed properly, and the client is satisfied and avoids a negative review.

Choose the Best Internet Marketing Agency to Optimize Your Plumbing Client Journey

Putting the needs of clients first pays off in the long run. Online marketing platforms were initially designed to help plumbing contractors maintain and build relationships. In the last decade, they have evolved into robust tools that utilize artificial intelligence and machine learning to analyze data and help plumbing businesses deliver personalized client journeys.

An online marketing platform is used to generate leads, mine data, nurture prospects, and offer curated content through each phase of the customer lifecycle. Blackstorm Design + Marketing gives your brand insights that you won’t find anywhere else. With our advanced plumbing marketing analytics, we offer you a convenient, simple way to understand where your clients come from, where they go and what they purchase along the way.

Schedule a free discovery call with Blackstorm Design + Marketing to see how we can help you increase conversions and know your customer better today.

Understand and Research Your Target Market

Conduct Keyword Research

Write an Effective Google Ad Copy

Create a Targeted Landing Page for Your Plumbing Google AdWords

Have a Clear Goal for Each Campaign

Target Emergency Plumbing Keywords

Ensure Relevancy with Keyword Granularity and Ad Group

Set up a Retargeting Campaign

Use Negative Keywords

Bid Strategy

Use Ad Extensions

Conversion Tracking

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