Tag: Booked Jobs

The A-Z Guide of Plumbing Marketing: Ideas, Strategies, Slogans, and Tips to Grow Your Business

Post author By BlackStorm Home Service Marketing
Post date November 16, 2022

Get the best plumbing marketing strategies that will help you generate more qualified leads, booked jobs, revenue, and more from industry experts.

Did you know that the plumbing industry is expected to grow by 15% between 2020 and 2030 according to the Bureau of Labor Statistics? This presents a great opportunity for your plumbing company to optimize its marketing and generate more qualified leads.

Why should a homeowner hire you to repair or replace their clogged drain? That’s the major question if you want to create a successful plumbing business. And the answer lies in plumbing marketing. But where do you start marketing your plumbing business?

The way a plumbing company works to market its services has changed entirely in the past few years. A few decades ago, people normally used to go to their local directories or phone books to find a local plumber, but nowadays, prospects depend on Google search results to hire a nearby plumber.

Why should plumbers be on top of marketing?

As the industry continues growing, your company needs to remain competitive and relevant to generate more plumbing leads. Developing comprehensive plumbing marketing ideas can help you achieve just that.

This guide is designed to remove the guesswork and give you successful plumber marketing strategies that will help you get a higher return on investment (ROI). Without further ado, let us dive into our post.

The Benefits of Marketing your Plumbing Business You Need to Know

Most plumbing contractors are always busy servicing clients and operating their businesses to think about marketing. Marketing is one of those things that you don’t know you require until your phone stops ringing. But here are some reasons why you need to market your plumbing business even when your calendar is fully booked:

Solidify Your Brand

An effective plumber marketing plan strengthens and solidifies your brand’s voice. Suppose you develop a marketing strategy that includes elements of social proof (for instance, online reviews and client testimonials). This is how your company communicates its trustworthiness and authenticity to homeowners. With such an excellent brand and voice, it will be difficult for existing and new clients to turn away.

Reach More Clients and Grow Your Company

Marketing provides an excellent way for plumbers to increase their exposure in their target market and generate more leads. More prospects will become aware of your plumbing services, which can help to generate more qualified leads into your sales funnel.

Obtain Data and Insight Into Your Company Operations and Its Clients

Plumbing marketing is not just an effective way to create your database of client contact details, but it can also offer important client insights that help you enhance your business operations and client retention tactics. For instance, if your company targets homeowners, you can obtain relevant data on the type of promotions they love, their ever-changing demands, and a lot more.

Understand the Plumbing Industry Trends

To stay ahead of the curve, you should always remain updated on the latest plumbing industry trends. Through plumber marketing, you can understand more about current plumbing demand trends, what your rivals are doing, and clients’ needs. By learning more about the industry, you stand a good chance of building a sustainable plumbing company.

Boost Sales

Your plumbing business stands to gain a lot by creating innovative plumbing marketing ideas and implementing them. The return on investment for effective plumber marketing can be significant.

What is the Target Market for Plumbers?

Identifying your ideal customer helps you to focus your advertising or marketing efforts on a specific segment of the market that needs your plumbing services. Otherwise, you may spend thousands of your hard-earned dollars marketing to a large group of prospects that rarely require your services when you could have spent far less and target property owners you know need new plumbing systems.

A target market for your plumbing company refers to a group of people labeled as clients of your business. The target market normally shares similar demographic traits including but not restricted to:

Gender
Age
Education
Socioeconomic status
Location

Determining your target market can assist you to define your ideal clients and develop effective plumbing marketing strategies.

Instead of spending thousands of dollars trying to reach every prospect, knowing your plumbing target market helps you to develop a more intentional and personal outreach, particularly to those who are ready to book your plumbing services.

“When you combine the Buyer Persona/ Profile with Buying Insights, you will have clear guidance for the decisions you need to make to win their business.” -Adele Revella

Here are the different kinds of clients you are likely to encounter in your plumbing company:

1. Homeowners

One of the apparent plumbing company personas is the homeowner. However, it is important to note that this persona varies based on geographical areas. Some homeowners may be too sensitive to cost and prefer to repair their plumbing systems themselves. For other homeowners, their priority is to get the repair done right for the first time.

Homeowners have beliefs and mentality that are contrary to the suggestions of professional plumbers. For example, repairing plumbing problems themselves becomes their major priority. As a consequence, they opt to do DIY plumbing instead.

2. Real Estate Agents

Realtors typically perceive plumbers as their partners. Why? It is because the goal of a real estate agent is to help clients in selling/buying properties or houses. Generally, many homes require plumbing repairs before they are put on sale.

Such repairs need to be done faster, more efficiently, and within your budget. If they find a professional plumber like you, they can rest assured that their problems will be resolved promptly. Plumbers utilize specialized tools that assist them in monitoring tasks, projects, and even the plumbing services they offer to customers.

3. Small Business Owners

Like restaurant entrepreneurs, small company owners need plumbing services that are responsive and quick. They care more about elements such as the capability and actual size of your plumbing company since they wanted to look for a reliable partner with whom they can have a business relationship in the long term.

4. Facility and Property Managers

This buyer persona wants your plumbing services to be available round the clock. Property managers are always on the lookout for affordable rates. They work in the commercial sector. They may need services such as bathroom and kitchen repairs, flood restoration, and pump truck services, based on the situation.

Digital Marketing for Plumbers-Where to Start?

The internet provides numerous opportunities for your plumbing business to reach potential clients or leads. How do you get valuable plumbing leads, though, and increase your return on investment (ROI) from plumbing marketing?

By learning about internet marketing for plumbers and using digital marketing services.

Keep reading to know about marketing for plumbing companies, from the tactics that provide the most value to the online marketing services available for plumbers.

Without further ado, here are different types of digital marketing strategies you can use to grow your plumbing business.

First things first.

1. Set, Adjust and Manage Your Plumbing Marketing Budget

Allocating a plumbing marketing budget implies committing a specific percentage of your revenue to advertise your services in whatever combination works best for your business to reach more clients.

Plumbing industry experts recommend that you allocate at least 10 percent of sales towards marketing your service if you want to grow your business. Set your plumber marketing budget, then look at your plumbing marketing expenses and where you should spend those advertising dollars to obtain maximum return on investment. Options may include conventional advertising on newspapers, billboards, TV or sending and printing direct mail fliers.

Mastering digital plumbing advertising strategies – from Google local service ads, paid social media posts to targeted email marketing campaigns-boosts your brand awareness for your plumbing business and helps to improve your online reputation.

Test a combination of digital and traditional plumbing marketing ideas for optimal results or concentrate on one before going to another. Once you have allocated your marketing budget, adjust and manage it regularly by monitoring results for every campaign.

2. Make Your Plumbing Website Your 24/7 Sales Representative

Many home service contractors, especially plumbers, wrongly think a cell phone is all that is required to connect with people in their neighborhood. But nowadays, people turn to Google to find information about plumbing services near them. To stay ahead of the curve, your plumbing company needs its website.

Your plumbing website should be your 24/7 sales representative and should generate massive amounts of new leads. If you want your plumbing website to work while you sleep, it should have these features:

It needs to load fast: The average client expects your plumber website to load in less than three seconds.
It Should be optimized for mobile devices: More than 50% of all online traffic comes from tablets and smartphones.
It should be secure: Over 40% of the plumbing websites on the first page of Google are HTTPS, which should not be a surprise because Google has already confirmed that they favor HTTPS sites.
Frictionless: Clients should be able to obtain what they require from your plumbing website within one or two seconds. That implies helpful shortcuts, seamless navigation, and quality content that resolves their issues.
Quality, helpful content: A major ranking factor in Google or Bing search results is the quality of your plumbing content.
Functional: Your plumbing website should be coded properly for SEO, which implies adding structure to your website with metadata like optimized images, meta, and title tags.

If your plumbing website is missing any of these features, you need to redesign it ASAP or else lose new leads to the competition.

3. Optimize Your Plumbing Website for Local SEO to Get Found by Prospects Online

Think about a modern busy homeowner as your brainstorm about plumbing advertising ideas to enhance your business’s search engine optimization (SEO) rankings. SEO is a plumbing marketing term used to describe the steps required to make sure that Google and other search engines find your business website when people search for your plumbing services.

Here are some tips you can use to optimize your plumbing company website for search engines:

Select location-specific keywords: For instance, plumbing contractors Manchester, TN or Murfreesboro plumbers.
Use a consistent name, address, and phone number.
Create and optimize your plumbing Google business profile.
Add your plumbing company to local online business directories.
Create high-quality plumbing SEO content.
Integrate plumbing keywords throughout your website.
Get backlinks from authorities in the plumbing industry.

If you are a plumbing business in Nashville, for example, make sure that you use “Nashville toilet repair” as one of your primary keywords. Use variations of the plumbing keywords on your landing pages, subheads, blog contents, meta descriptions, and meta tags to enhance the SEO health of your plumbing website.

Implementing good SEO strategies into your plumbing marketing plan ensures your site can be found on Google for phrases and words your prospect is actively looking for.

If you boost your plumbing website’s visibility, that can drive more visitors to your website, which converts your site into a lead generation machine that can work for your business 24/7/365.

4. Claim Your Free Google Business Profile

Your plumbing business must have an online presence to reach the right prospects or clients. The initial step for so doing starts with claiming and verifying a Google Business Profile listing. It is a part of local SEO and helps prospects discover your plumbing business easily online.

Google Business Profile is a free service by Google that helps you to create a listing on the web. Here, you can include all the important information related to your plumbing business, such as contact information, address, and hours of operation.

You can also add posts and images related to your business on GBP. Customers can also leave reviews about your plumbing business and share videos/images on this profile. With an updated Google Business Profile, there is a high chance of your company appearing for Google’s 3-pack and local searches too.

5. Use Pay-Per-Click Advertising to Reach People Looking for Plumbers

If you are searching for paid plumbing marketing solutions, Pay-per-click advertising is a perfect option. PPC ads are paid ads that show up in search engine results above organic listings.

PPC ads are one of the tested and proven ways to get valuable leads for your plumbing company. You only pay when prospects click on your ad. Because PPC ad targets prospects who are already looking for plumbing businesses like yours, it will assist you to get more qualified leads.

Like plumbing SEO, you will perform keyword research to identify the appropriate keywords for your campaign. Once you have picked your keywords, you will be required to bid for the placement of your ad.

You will also require to set your maximum bid, which is the amount of money you are willing to spend every time a prospect clicks on your ad. This amount should be flexible and can be altered at any time. Keyword research will assist you to know the value of plumbing keywords so that you can set the right bid.

Your quality score and the maximum bid will affect your ad’s placement. Once your ad is placed, you will launch your PPC ad.

This technique helps you to set a budget that works for your plumbing company. Whether you invest $100 or $1000, you are the one to choose. However, you need to know that the amount of money you invest will affect your plumbing marketing campaign’s success.

PPC also gives you total control over your Google or Bing ad campaign. This means that you not only choose your budget but also select the time to run your ad and for how long. This helps you to build a campaign that works for your target audience and your plumbing company.

6. Social Media Marketing for Plumbers

Among the cost-effective plumbing marketing ideas, developing a social media presence to maximize your reach is actually near the top. It is low-cost (free if don’t use paid ads), and there is no question that plumbing contractors that don’t have a social media presence in the modern market lose their marketing potential. A social media platform provides you with better credibility, accessibility, and visibility to find your plumbing services. Plus, you can use posts to show off previously completed projects and satisfied clients.

When posting on social media, it is crucial to have a variety of content, like videos. Uploading videos can be helpful for prompt DIY plumbing problems, and the viewer may then call you for other plumbing service needs. For an unsought service such as plumbing, the visibility and shareability of posts can help your company to be more present in local clients’ minds.

Marketing experts for plumbers typically recommend that you focus on one of these social media platforms including:

From here, you will be required to access most of the online social media users. Another social media marketing tool for plumbers you may consider leveraging is Facebook ads.

We highly recommend that you choose the social media platforms that your prospects or clients are utilizing instead of using a single one.

7. Manage Your Online Reputation

It’s frustrating when a client goes online and writes a bad review about your plumbing business, particularly when you have done your best to offer the best service possible. But prospects care about online reviews, and that’s why it is crucial for plumbing business owners to manage their online reputation.

To achieve this, you should claim your plumbing business on online directories like Google Business Profile and Yelp. This will allow you to reply to online reviews and confirm that all the business details listed are accurate.

Homeowners want excellent client service and constant communication with their plumbing contractor, and you can show your service by promptly and professionally responding to each review:

Appreciate customers who leave stellar reviews.
Respond professionally to negative and neutral reviews. Acknowledge the reviewer’s concerns and if possible, request them to contact you and offer you a second chance to make things right.

Once you have completed your work, ask clients to leave a review on your online profiles. Here are some strategies that can help you to leverage the power of online reviews in plumbing marketing:

Engage with clients whenever they leave online reviews- this helps people to know that you are a serious plumber who values clients.
Use testimonials in content marketing campaigns to attract similar clients.
Make sure that your contact details are visible readily on all profiles.
Ask for reviews and referrals from clients when a project is completed.
Help people to leave reviews on your Facebook business page.
Engage and monitor authentically!

8. Email Marketing for Plumbers

If you are a plumbing business owner, you understand that idle trucks and silent phones mean a high overhead cost and upset crews. If you want to attract new clients while retaining existing ones (and keep your calendar filled with booked jobs), then consider incorporating email marketing into your advertising strategy.

There are several factors that you need to consider when creating a plumbing email marketing plan, like making sure that your email is responsive and also looks great on both mobile phones and computers, ensuring it is CAN-SPAM compliant, and writing persuasive calls to action to generate more plumbing leads online.

Here are some tips that can help you get started with email marketing for plumbers:

Set your plumber email marketing goals to help you evaluate the effectiveness of your plumbing marketing campaigns so that you can refine future email advertising campaigns.
Build your email list.
Create high-quality email marketing content.
Test, track, and optimize.

9. Invest in Video Plumbing Marketing

Businesses and homeowners want to know precisely the benefits they are likely once they hire you as their plumber.

Specifically, they want to know what projects each plumber has completed previously and how they were done. You can write about these amazing projects on your plumbing website, but videos and photos are much more convincing.

Include videos or photos of previous projects throughout your website, and think of dedicating one page or two to a gallery portfolio. You can also create unique videos to show prospects how you have completed particular projects, specifically ones that presented issues or were complex along the way.

As part of your plumbing marketing strategy, you might also opt to include interactive tools on your estimate or contact page. This makes your website more compelling and also helps customers visualize your work, which might be the final motivation they require to contact your plumbing business.

10. Content Marketing

One of the goals of digital marketing for plumbers is to generate more qualified leads. However, you can obtain those leads without providing information. Your prospects or clients turn to Google to research their options, as well as general details about hiring plumbers, and your plumbing website should offer everything they require.

The best content type for a plumbing business may be blog posts in form of answers and questions. Create a blog post title with questions that most people ask you as a plumbing business owner, and write a blog by answering the question as comprehensively as possible.

Create pages that answer particular questions and address common problems. These pages should mention your specialties, services, and any other details that may attract a customer. Be sure to do plumbing SEO so that your posts can be found in search engines like Google or Bing. Then, add a compelling call to action requesting readers to submit a contact form. It should help visitors to leave their name, email, and address, along with other important information.

By offering valuable information, you show site browsers that your plumbing business is a reputable resource for resolving their questions. And as you establish that trust, they are likely to contact your plumbing company.

Marketing Plumbing

5 Tips to Advertise Your Plumbing Company on Nextdoor

Post author By BlackStorm Home Service Marketing
Post date June 9, 2022

Learn how plumbers are skyrocketing leads and booked jobs from Nextdoor

Plumbers worldwide are scrambling to think of the best ways to promote their services on social media. While Instagram and Facebook have portrayed great results for many kinds of businesses, the efforts behind a knockout presence on social media end up costing you more time than you plan to spend.

Although most of these platforms are ideal for connecting with potential customers, you may not connect with homeowners in your service area. In addition, many social media browsers aren’t encouraged to recommend home improvement services like roofing or plumbing to their friends and family.

Last week, I switched on the shower to warm up some water before I dived in. When I tried to use my hands to test the water, much to my amusement, the water was ice cold. My water heater was spoilt.

Before contacting a local plumber, I turned to Nextdoor, the social networking platform for neighborhoods, and requested my neighbors for plumbing contractor recommendations.

If you are a plumbing business owner searching for ways to boost sales and outrank the competition, search no further than Nextdoor. Nextdoor is a new concept in a plumbing marketing plan that we will break down in this post.

What is Nextdoor?

Nextdoor is a neighborhood-focused app that brings local service businesses and communities together. Simply put, it is synonymous with an always-open coffee shop, where everybody knows your name (since it is on your profile).

But how can you use Nextdoor to find more qualified plumbing leads online? And what are the benefits that the Nextdoor app offers more than other social networking platforms? Without further ado, let us dive into the world of Nextdoor to advertise your plumbing company.

According to the Nextdoor.com, here are some statistics that you should know:

One out of four households in the United States is on Nextdoor
More than 70% of Nextdoor members are homeowners (Which implies a lot of conversations about home improvement)
25% of all conversations on the app are about service business
67% of users shared business recommendations

Are you beginning to see the potential for advertising your plumbing company on Nextdoor?

How Do Homeowners Use Nextdoor?

Before homeowners can do anything on Nextdoor, they must verify their account utilizing their postcard or phone number. For plumbers, this implies that Nextdoor users are not bolts from another business.

Nextdoor users are typically real people who own homes or businesses in your service area. Verified users on Nextdoor offer added a level of trust and security to the platform, especially for local service businesses who depend on consumers to generate sales and qualified leads.

Here are some ways homeowners utilize Nextdoor today:

Requesting for recommendations: Does anyone know a plumbing contractor who is cheaper and specializes in toilet repair? Nextdoor has typically replaced word of mouth marketing and besides connects homeowners with neighbors for local service business recommendations.
Meet Neighbors: “Hi, I am Grace and I just moved here from Nashville, TN. Nice to meet everyone.”
Sell and Buy Stuff: Selling this used office chair for $50. Think of selling on Nextdoor like craigslist or eBay for your neighborhood.
Organize local events: “Blood transfusion drive this Sunday. Sign up here”.

How can Plumbers Leverage Nextdoor to Advertise their Business?

Plumbers can use Nextdoor just like individual members do, by engaging with the people they serve:

Reply to users who recommend your business: They took their time to refer your business to their neighbors, so also take your time to acknowledge them and ensure that you go beyond a conventional “thanks.”
Obtain recommendations you require: Your plumbing business requires at least one referral to become visible to the people you serve, and Nextdoor offers your company a custom link you can send to previous clients to generate more recommendations on the platform.

Respond to homeowner’s questions and also gives you a chance to ask questions: if you are active on your nextdoor account, you can also include your business affiliation profile, offering more visibility to your plumbing business.

In addition, plumbers can:

Create local events
Run local deals
Share special offers
Build sponsorships

Why Your Plumbing Business Advertise on Nextdoor?

Just like with social media advertising platforms, Nextdoor can assist a plumber spreads the word and attracting new clients.

However, Nextdoor is not your average social media network. Unlike Twitter, Instagram, or Facebook, Nextdoor requires all users to first verify their address before joining, so they can be put in a particular neighborhood. Subsequently, rather than having a timeline of friends from around the globe, your news feeds will be exclusive to your neighbors in your service area that is searching for information on local issues, and so on.

For plumbers, this offers a unique opportunity from a marketing or advertising perspective, giving you access to a local audience that is not only present but also around the service area. Here are some key benefits for plumbers that Nextdoor can offer:

Reach a local target audience
Build client relationship
Network with other local plumbing businesses.

How to Advertise Your Plumbing Business On Nextdoor

When you opt to advertise your plumbing company on Nextdoor, the app offers two wonderful possibilities for boosting your plumbing company’s visibility. You could use both or choose one that fits your business goals. The two kinds of Nextdoor ads for plumbing contractors include:

Nextdoor sponsorships
Local deals

Nextdoor Sponsorships

This is a paid plumber advertising option that you will find on the platform as neighborhood sponsorship. When you select this option, you will have a monthly fee, but the great news is that if you are not seeing any new clients or upcoming traffic to your site, you can cancel at any time.

With Nextdoor sponsorship, you will develop ads that will appear on chosen zip codes. This implies you will have a target market, and the best part is, that people seeing your ads in the app live in the region where your plumbing company is located.

The main disadvantage to this possibility is that not everyone has access to nextdoor sponsorship. Only home service contractors like plumbers, real estate agents, and roofers are part of the few businesses that meet all the requirements to pay for this advertising type.

Plumbers who advertise as official neighborhood sponsors have the capacity to:

Share expertise: Show how you can assist neighbors with advice ads and tips.
Answer neighborhood questions: Invite locals to ask about your plumbing company with conversation starter ads
Engage your local community: Create customer rapport with custom company posts, including polls and events.

Local Deals

Nextdoor’s local deals are a carousel of ads, coupons, and discounts from small plumbing businesses in the neighborhood. They are also an effective way to complement the organic adverts you may already be using next door.

Just like with Nextdoor sponsorships, local deals assist your plumbing company stay top of mins with local homeowners (your potential clients) and help you obtain more leads.

Plumbers opting to run local deals can select between four different kinds of offers including:

Percent off
Custom deal
Fixed discount
Buy one get one free

Plumbers can operate their local deals within a 10-mile radius of their business location and can even preview verified phone numbers in that neighborhood and the cost of running such deals.

If you are searching for a plumbing marketing agency with experience managing Neighborhood sponsorships and local deals on Nextdoor, we got you covered. Blackstorm Design + Marketing has partnered with Nextdoor to offer cost-effective advertising solutions to plumbing contractors, so there are no limitations between you and being the very first one in your service area to run paid ads.

Need help to grow your plumbing company through Nextdoor advertising? Schedule a free discovery call with Blackstorm Design + Marketing for assistance today.

Plumbing SEO

Plumbing PPC Tips to Get More Qualified Leads & Booked Jobs

Post author By BlackStorm Home Service Marketing
Post date May 24, 2022

Find out why top plumbing websites invest in PPC ads

Outsource Your Plumbing PPC Marketing to Google Ads PPC Expert and Generate Qualified Lead for Your Plumbing Company.

If you want to be successful in a highly competitive field, like plumbing, ranking high on SERPs and attracting local customers is crucial. However, if other plumbing companies are currently ahead of your business in those rankings, it might lose out on opportunities to get leads and book more jobs.

That’s why top plumbers invest in pay-per-click advertising or PPC. Plumbing PPC ads can help you boost the visibility of your plumbing services on the internet. With PPC, when a prospect searches on Google and looks for plumbing contractors near them, your ad can be the initial thing they come across. While excellent web design and SEO are a strong foundation for internet marketing, PPC ads for plumbers can help you achieve fast results.

How does plumbing PPC work? And how can you get started? Find out why top plumbing websites invest in PPC ads and the know-how to create the best advertising strategy for your plumbing company. It is important to utilize the best practices to make the most out of PPC campaigns to attract more customers without breaking your bank account. Keep reading to understand more about PPC ads for plumbers.

What is Plumbing PPC?

PPC is a short form for pay-per-click, a digital advertising model where plumbers pay every time a user clicks on your online ads. Google hosts your ad, and you only get to pay when it obtains a click. These ads targets prospects/leads who are likely to become paying clients, and their click leads them to a customized landing page on your plumber website. Essentially, it is a method of buying traffic to your plumbing website rather than trying to “earn” those visits organically.

There are multiple places on the internet where plumbing companies strategically put their Pay-Per-Click ads. These are the most famous forms of PPC campaigns that boost the visibility of your plumbing services online:

Search ads are the most popular form of plumbing PPC ads strategy. Here plumbers bid on particular keywords to boost their ranking on the Search Engine Ranking Page for those searches.
Display ads can show up on multiple sites as banners that appear as a banner over the content. Plumbers can strategically host display ads on websites whose users are likely to be interested in your plumbing services.
Social media ads incorporate feeds just like organic posts. Many social media platforms gather data to personalize the user experience and will assist you target plumbing PPC based on online activity and demographics.

How Do the PPC Ads for Plumbers Work?

A lot goes into building a winning plumbing PPC campaign: selecting and researching the correct keywords, organizing such keywords into well-organized ad groups and campaigns, and creating PPC landing pages crafted for conversions. Google rewards plumbing companies that can develop properly targeted, relevant pay-per-click campaigns by charging them less for ad clicks. If your landing pages and ads satisfy the visitor’s search intent, Google will charge you less when a prospect clicks your ad, leading to more revenue for your plumbing company. Therefore if you want to start using PPC ads, it is crucial to understand how to do it properly.

For your plumbing PPC ads to show up against organic results on search engine result pages (also known as SERP), plumbers cannot simply pay more for their ads to appear higher than other plumbing companies’ ads. Besides, your ads are subjected to what is referred to as Ad auction, an automated process that search engines like Google or Bing use to determine the validity and relevance of ads that show up on the search engine results page.

Do you need help with your plumbing PPC ad campaigns? Schedule a free strategy session with Blackstorm Design + Marketing to learn more about how PPC ads can help your plumbing business grow.

As its name suggests, the PPC ad auction involves bidding for specific keywords, which implies that plumbers must bid on the keywords they wish to “display” or “trigger” their ads.

Say, for instance, that your plumbing business offers toilet repair services. A homeowner wanting their toilet repaired might enter the search term “toilet repair services” into Google to find plumbers near them who provide such services.

At the time the homeowner submits their query, Google performs complex algorithmic calculations based on the ad auction. This assists it in determining which ads are shown up, in which order, and by which plumber.

Because you have to pay for every click on your plumbing ads, it’s crucial to bid only on keywords relevant to the plumbing services you offer, so you can rest assured that you will obtain a great ROI from your advertising dollars. Keyword research tools like Ahrefs, SEMrush, and Google Keyword Planner can assist you in identifying the right keywords that you can use to bid and drive conversions or sales without breaking your bank.

Google Ads provides an inexpensive way to drive lots of relevant traffic to your plumbing website and scale your business. But it takes a lot of time and effort to create a successful plumbing PPC campaign. Some of the factors that affect the costs of your PPC campaign include:

The relevance of search terms(keywords) you want to bid on: Are they the keywords that prospects or clients use to find their plumbing services online?
Quality of your landing pages and plumbing ads: Search engines like Google reward the best plumbing ads and reduces the cost to plumbers who offer superior customer experience.
A great account structure: Your plumbing PPC account is likened to a house. Thus, you need to create everything from a strong foundation.

What Are the Benefits of Plumbing PPC Ads?

PPC’s marketing strategy resonates with plumbing contractors because prospects who click on such ads end up booking jobs with them. Besides generating new qualified leads, such ads target hot leads who are already interested in your plumbing services. PPC ad campaigns attract qualified leads since they are optimized to find prospects and display an ad that will probably engage them.

PPC ads for plumbers have impressive conversion rates and return on investment (ROI). They can help you save money while making the most out of your internet marketing investment.

Some of the advantages of using PPC ads in your plumbing company include;

1. Plumbing PPC Ads Get Fast Results

Plumbing contractors require results, and they need them fast. Running PPC ads is no doubt the fastest way to carry out an advertising campaign strategy and obtain instant results.

Simply put, if you have an operational plumbing website, you can instantly create a Google Ads account, run your ads and pass them through the Google network and begin obtaining instant traffic.

This is a simplified version of how PPC works, but we just wanted you to know that Google Ads for plumbers are very efficient for reaching your target market in the fastest way possible.

2. PPC ads for Plumbers Are More Cost-Effective

Pay-Per-Click advertising campaigns operate by bidding on particular plumbing keywords. Plumbers with cutthroat PPC marketing strategies set a maximum bid on each keyword, thus preventing them from overspending on what they intended to invest.

Plumbing PPC ads help you have overall control of your placements, targeting, and your budget. With an ongoing optimization of Google Ads in your plumbing company, you will instantly identify the sweet spot between results and budget. With our PPC ads for plumber services, you will never be concerned about ad reach or impressions, and you will only pay for clicks, implying that you are in full control of your ad spend.

3. Plumbing PPC ads Helps You Target the Right Audience

When running a PPC ad campaign for your plumbing company, you select where and when your ads will show up based on various factors, including device, keywords, website, date, time, and more.

Such flexibility helps you segment your target market and bring your plumbing services in front of the right audience. Your plumbing ads can be displayed to users depending on gender, location, age, and details of where you frequent most on the internet. Targeting such points can be particularly helpful for your plumbing business to find local clients.

4. Results Tracking

Plumbers who invest in PPC ads can view analytics on how their ads perform on several audiences. The beauty of these ads is that all you do has a clear target that can be measured. You can measure everything related to your plumbing advertising campaign from views, traffic, clicks, profits, and costs. From the moment you launch your PPC ad campaign, you understand how much you have spent and if you are generating a loss or profits.

5. PPC ads Help to Drive Warm Leads to Your Plumbing Business

PPC ads for plumbers are one of the effective ways of driving warm leads that are likely to schedule some service appointments. In fact, PPC prospects are 50% more likely to book a plumbing job than organic leads.

These prospects click on ads since they want to find plumbers that suit their requirements. They are ready to book a job but required to identify the right plumbing business that fits their search query. Therefore, keyword research is crucial, and it assists in drawing in warm leads that are more interested in your plumbing services or products.

6. PPC ads for Plumbers Lead to a Great ROI

Another benefit of plumbing PPC ads is that everything can be measured, improved, and optimized.

Unlike many other internet marketing options, Google Ad campaigns are simple to measure, which implies you can enhance your ads until they give a positive ROI.

On average, our PPC ads campaigns produce $2 for every $1 spent, implying that it is a low-risk advertising strategy for reaching new customers.

7. No Need to Worry About Constant Google Algorithms

Unlike plumbing SEO and content marketing which depends on algorithmic updates, PPC ads provide stability. But one of the benefits of PPC ads is that once you develop profitable campaigns, you don’t need to care about Google algorithmic updates.

Actionable Tips to Create a Successful PPC Ad Campaign for Your Plumbing Business

A plumbing PPC ad campaign, when done properly, can be a profitable and valuable tool for your company. It can be an effective way to attract new clients online that are likely to be interested in your plumbing services.

However, your Google Ad campaign must be implemented properly as possible to achieve desired results. Here are some steps that you can take to make the most out of your plumbing PPC campaign:

Begin by Optimizing Your Plumbing Website

Before you launch any PPC campaign, you must take a step back and solve the landing pages that will work together with your ads. Here’s why it’s so crucial: when a potential client clicks on a PPC ad, it is because your ad text intrigued them, and they are hungry to know more. But if the link directs them to a generic or unrelated page to your plumbing website, like your homepage, then that potential client will likely click off to the competition.

A click on your plumbing ad is a desire to discover what the ad was about, which is why it’s super important to develop customized landing pages that compliment your ad’s content. For example, if you are running a PPC ad offering clogged drain repair services in your plumbing services, then the landing page of the ad should be about more details about the clogged drain, something that resonates specifically with the ad text.

Another thing that you need to do with your landing pages is to ensure that they are optimized for performance because if potential clients click on your ad and end up on a page that loads at a crocodile pace, is hard to navigate, or has other technical issues, then they will also bounce. So take time to maximize your plumbing website conversions so that potential customers who come later will be more likely to follow through. Here are some of the tips that you can use to optimize your plumbing website for conversions:

Use compelling and clear calls to action (CTA).
Write attention-grabbing and compelling headlines.
Use a simple plumbing website design with a lot of white space.
Write a straightforward and clear copy.
Use images and videos strategically to retain attention.
Make your information easy to digest by utilizing stand-out quotations, visuals, and bullets.
Choose a Bidding Strategy

There are multiple strategies to select from, and choosing the right one will depend on various factors, including your expertise with PPC, budget, and objectives. One of the first decisions you will have to make is whether to use automated or manual bidding. If you are new to plumbing PPC, you may opt to begin with manual bidding, especially if you are working with a minimal budget since manual bidding allows you to set a cap on the cost per click. The main disadvantage of manual bidding is that it doesn’t give you a chance to optimize your bids.

On the flip side, automated bidding will minimize the time you will require to manage your plumbing ad campaign, but you may end up paying more. Essentially, you can select several bidding strategies depending on whether your objective is to increase traffic, visibility, and conversions.

Set a Budget

Budget is an essential component of your plumbing PPC campaign, but the major benefit of this kind of advertising strategy is that you can operate it on a limited budget, and you can have control over your ad spend. In fact, if you are just starting out in PPC ads but don’t have a lot of money to spend, you can still get started with a small investment of $25.

Choose The Right Keywords

Keyword research is one of the most crucial aspects of your plumbing PPC ad campaign because it is the backbone of the whole process. When selecting your keywords, think about your customers and the search terms they are likely to use when looking for your plumbing services online.

Create several ad groups that contain several keywords that are specific ad groups. This will help to keep your ads relevant to prospects or clients.

Last but not least, don’t forget to utilize negative keywords to increase your conversion rates by filtering out those leads that aren’t specifically searching for your plumbing services online.

Create a Killer Plumbing Ad

Once you have designed your landing page, selected a budget and bidding structure, and done proper keyword research, now it’s time to develop that compelling and killer ad that will attract wallet-out prospects.

Another crucial thing is to have an end goal when writing your ad copy. To grab the attention of your prospects or clients is to think of developing a unique value proposition that makes you different from other plumbing contractors in the area.

Use Geo-Targeting

Geo-targeting, also known as local PPC, is a plumbing marketing strategy crafted to target an audience within a specific geographical location. Utilize the best geo-targeting practices in Google Ads to create customized campaigns that will deliver your message to potential clients based on their geographic location.

Geo-targeting can be beneficial in helping to optimize your performance. For instance, it helps you create an ad copy that determines the location-specific aspects like specific terms or keywords that only the local target market understands.

As a result, your ads resonate more with users, and the higher your chances of increasing your click-through rate (CTR) and getting more qualified leads.

Utilize Retargeting Ads

A successful plumbing remarketing campaign strategy puts ads in front of users who are familiar with your website and convinces them to return and give your business a second chance.

Retargeting ads can nurture your customer journey by engaging potential clients with content that assists them in re-consider your offer and seeing if it is suitable for them.

Combine with Plumbing SEO

PPC ads for plumbers should be used together with SEO.

SEO data or information can inform your Google Ads data, as well as the other way round. For instance, PPC ads will help you know which keywords are generating or converting more leads. Such information can assist your plumbing website rank higher when utilizing SEO. Thus, running both a PPC and plumbing SEO campaign simultaneously can help your business achieve optimal results!

Reasons Why You Need to Hire a Plumbing PPC Ad Agency to Grow Your Business

Managing your PPC ads involves a lot of things, including setting up, optimizing, and monitoring paid search campaigns. The process can be time-consuming and complex, especially for your in-house marketing teams that handle other sensibilities.

To maximize the returns you get from your plumbing PPC campaigns and offer the most optimal results, and plumbers should consider hiring a plumbing marketing agency like Blackstorm Design + Marketing to manage their Google Ad campaigns.

Here are some reasons why you need to trust us to manage PPC ads for your plumbing business:

Save Time

As a plumber, you will save a lot of time needed for developing ads, creative assets and campaign setup, and managing your plumbing PPC campaign. This is particularly beneficial if you are new to plumbing ads.

Get Instant Results

Professional plumbing Google Ad agencies like Blactstorm Design + Marketing are experienced at generating desired results.

Detailed, Transparent Reporting

At Blackstorm Design + Marketing, we have all the technologies and tools to monitor your campaign accurately and offer progress reports.

Frequently Asked Questions About Plumbing PPC

What is plumbing PPC?

If you want to increase the visibility of your plumbing company services online, then you need to invest in pay-per-click advertising campaigns. Every time a prospect searches on Google for local plumbers, your PPC ad will show up on top of the results listed.

Is PPC for Plumbers Worth it?

As the stiff competition for new clients continues, PPC ads for plumbers form one of the effective ways of getting in front of prospects looking for your plumbing services on the internet.

Don’t Trust Your Plumbing Google Ads Campaign to any Marketing Agency

Schedule a free discovery call with Blackstorm Design+ Marketing to learn how PPC ads can help grow your plumbing business today.

Choose a Bidding Strategy

Set a Budget

Choose The Right Keywords

Create a Killer Plumbing Ad

Use Geo-Targeting

Utilize Retargeting Ads

Combine with Plumbing SEO

Reasons Why You Need to Hire a Plumbing PPC Ad Agency to Grow Your Business

Save Time

Get Instant Results

Detailed, Transparent Reporting

Frequently Asked Questions About Plumbing PPC

What is plumbing PPC?

Is PPC for Plumbers Worth it?

Don’t Trust Your Plumbing Google Ads Campaign to any Marketing Agency

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